marketing insights analyst.

The Marketing Strategist is responsible for assisting the various functions with marketing research, consumer and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing.  This role is focused on conducting marketing research and analysis by leveraging company tools or through managing vendor relationships.  The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy. This person is a listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans. Marketing research experience is preferred but willing to train the right candidate.salary: $38 - $40 per hourshift: Firstwork hours: 8 AM - 5 PMeducation: BachelorResponsibilities Delivers end to end research, from requirements gathering to study launch and results delivery Partners with senior Insights resources and outside vendors to conduct relevant market research projects Programs questionnaires and conducts analysis within Qualtrics Presents data to business owners, as well as senior management, to give insight on our business Supports research needs on request for Steep Slope marketing and other Residential focused areas including but not limited to Products, Programs, Services and Events. Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database Supports User Experience testing/research  Supports management and strategy for Insights Management System SkillsResearchInsightsQualtricsAnalysisData CollectionStrategic MarketingCommunicationMarket ResearchMarket Studies/SurveysMicrosoft ExcelMicrosoft Office PowerPointMicrosoft WordQualificationsYears of experience: 2 yearsExperience level: ExperiencedRandstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.

job summary: Job Description Analytics Specialists/Analysts are exposed to a range of clients, projects and responsibilities and come from various backgrounds, with analytics experiences. They bring qualities such as intellectual curiosity, problem solving skills, determination, and creativity to our client work You will be working with a team of talented individuals in Analytics, Media, Strategy and Creative to help drive results for our clients and will be responsible for aiding, guiding and training Analysts as well as analyzing and crafting insights. Responsibilities Work alongside the digital media team to design measurement plans that align with client goals and objectives Design and perform analysis, interpreting results and synthesizing recommendations Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc. Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations Partner with internal Platform Services team to expand usage of tool and develop new analysis Work with key analytical partners to assess the campaign's technical measurement, data requirements and determining areas of site improvement (e.g., site tagging, Web analytics coding) Provide input into test and learn programs and opportunities Identify new opportunities within clients, inclusive of additional measurement studies, web analytics, creative testing, landing page testing, etc. Conducting primary and secondary research on best practices and market trends Provide mentorship to analyst on the team, providing training support and enabling them to perform better Contribute to the larger teams knowledge base by creating and sharing case studies, POVs and seminar/conference summaries. Requirements Bachelor's degree in Marketing, Business, Finance, Statistics or Economics, strong record of academic and/or professional achievement 1-2 years of data analytics experience, preferably working in account services industry such as Media, Management Consulting, Marketing, Advertising, Interactive Consulting or Finance. strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation capabilities Excellent organizational and communication skills Expertise in collecting, analyzing and synthesizing online advertising performance metrics Able to identify key insights and communicate findings to our clients Proficiency with ad serving and rich media tools, e.g., Google DV 360, SA 360, CM 360, etc. strong working knowledge of MS Office, especially Excel and visualization tools such as Tableau Experience with Web site analytics tools such as Adobe Analytics and Google Analytics, a plus. strong working knowledge of Office, especially Excel (ideally with working knowledge of Pivot Tables, Macros, VLookups) and enterprise business intelligence tools such as Tableau Basic experience using databases and querying languages such as SQL is a plus Experience working with resources such as Kantar, comScore, Millward Brown, and other research/measurement tools, a plus. Understanding of digital media planning and buying preferred   location: New York, New York job type: Permanent salary: $80,000 - 85,000 per year work hours: 8am to 5pm education: Bachelors   responsibilities: Responsibilities Work alongside the digital media team to design measurement plans that align with client goals and objectives Design and perform analysis, interpreting results and synthesizing recommendations Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc. Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations Partner with internal Platform Services team to expand usage of tool and develop new analysis Work with key analytical partners to assess the campaign's technical measurement, data requirements and determining areas of site improvement (e.g., site tagging, Web analytics coding) Provide input into test and learn programs and opportunities Identify new opportunities within clients, inclusive of additional measurement studies, web analytics, creative testing, landing page testing, etc. Conducting primary and secondary research on best practices and market trends Provide mentorship to analyst on the team, providing training support and enabling them to perform better Contribute to the larger teams knowledge base by creating and sharing case studies, POVs and seminar/conference summarie The essential functions of this role include:working in a smoke free environment  qualifications: Experience level: ExperiencedMinimum 2 years of experienceEducation: Bachelors  skills: Business AnalysisTableau (1 year of experience is required)ExcelSQL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.

job summary: About the job The Supervisor, Analytics, provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans, with a focus on digital channels. The Supervisor works with office leadership, discipline teams (e.g., integrated planning, mobile, paid search, SEO, social), and creative partners to develop online and offline media measurement requirements with the goal of driving actionable insights for campaign optimization. The basis of analysis is user level campaign data, as well as measurement tools (e.g., landing page testing, auditing tools, Web analytics, etc.). Role can sit in NYC or Boston MAIN RESPONSIBILITIES Establish online media measurement strategies for both display and paid search campaigns; implement appropriate testing methodologies, working directly within the client structure and creative agency partners. Work closely with media team to assess the campaign's technical measurement and data requirements (e.g., tagging, Web analytics coding). Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations. Present measurement recommendations and campaign results to clients. Work with internal data engineering, offline media teams and research to develop new analysis and cross-media reporting/analysis. Develop unique and strategically-appropriate media approaches, including the exploration of emerging technologies pertinent to clients' business and media objectives. Create and recommend measurement techniques for clients who do not use third-party tags. Scope value-added analytics projects, including appropriate staffing and budget. Mentor team of analysts to develop analysis expertise, as well as career management. Assess category vendors, determining which is appropriate for campaign measurement requirements and budgets and manage relationship in order to extract value. Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries. Promote process and organizational efficiency through automation. KEY COMPETENCIES 3-5 years of experience in marketing analytics or business intelligence (focused in analytics), with progressive levels of responsibility; agency experience preferred. Outstanding academic credentials and a strong record of professional achievement. Experience working for a Media/Advertising agency is strongLY PREFERRED. Experience in the digital space a must. Demonstrated ability to multi-task, prioritize, and manage to deadlines. High proficiency in MS Office, particularly PowerPoint and Excel. Ability to effectively oversee and guide a small team. Excellent understanding of online advertising ecosystem and performance metrics. Excellent organizational, written, and communication skills. Expertise collecting, analyzing, and synthesizing data. strong ability to judge and quantify results of advertising (i.e., understand true value of ROI, understand/ describe impact of results, compare actual results to needs of client/product) and know what to do with this information (i.e., how to optimize placements, which promotions to recommend, etc.). Solid knowledge of brand measurement tools (e.g., Millward Brown, comScore), including vendor analysis, implementation, and results analysis.   location: New York, New York job type: Permanent salary: $100,000 - 110,000 per year work hours: 8am to 5pm education: Bachelors   responsibilities: MAIN RESPONSIBILITIES Establish online media measurement strategies for both display and paid search campaigns; implement appropriate testing methodologies, working directly within the client structure and creative agency partners. Work closely with media team to assess the campaign's technical measurement and data requirements (e.g., tagging, Web analytics coding). Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations. Present measurement recommendations and campaign results to clients. Work with internal data engineering, offline media teams and research to develop new analysis and cross-media reporting/analysis. Develop unique and strategically-appropriate media approaches, including the exploration of emerging technologies pertinent to clients' business and media objectives. Create and recommend measurement techniques for clients who do not use third-party tags. Scope value-added analytics projects, including appropriate staffing and budget. Mentor team of analysts to develop analysis expertise, as well as career management. Assess category vendors, determining which is appropriate for campaign measurement requirements and budgets and manage relationship in order to extract value. Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries. Promote process and organizational efficiency through automation. The essential functions of this role include:working in a smoke free environment  qualifications: Experience level: ManagerMinimum 3 years of experienceEducation: Bachelors  skills: Data AnalysisData AnalysisMarketing StrategyMarketingReporting Services Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.