job summary: Marketing Manager Website: Oversee direction of website pages specific to sector including, content development, sector landing pages, and enhanced expert pagesResearch industry themes and trends for topic generation, create blog posts, keep news, glossary, and content pages up-to-date and fresh on websiteMonitor and report online activity and improve marketing KPIs Communications: Write, edit, and refine marketing content (flyers, articles, newsletters, white papers, etc.)Development and execution of Client Advisory communicationsProofing, finalizing, and overseeing distribution of the advisories.Development and execution of employee communicationsCoordinate content creation to include external consultants and writersMust have experience with Email Management Systems (Hubspot, Salesforce, etc)Able to handle customer email campaigns, creating mailing lists and templates, including variable fields. Social Media: Act as a brand ambassador on social media sites - LinkedIn, Google My Business, and Facebook to promote content relevant to our business.Regularly record industry specific content for posting on social media sitesManage our social media presence including garnering followers and ensuring favorable statistics and page engagement. Vendor Management: Manage relationships with external consultants and vendors (like website, SEO, video production and software) to ensure alignment and that campaigns continue to move forward.Manage vendors regarding onsite functions, such as client meetings and employee events. Sales Support: Oversee and develop responses to detailed requests for proposals (RFQ/RFPs)Respond to internal requests for sales and marketing presentations, files, images, etc Database Management: Be able to run Salesforce and CRM reportsMaintain and grow our database of contactsManage how clients are kept in Salesforce and ongoing upkeep of relevant decision makers Content: Planning and Management Develop and administer a content calendar denoting all upcoming marketing activities, both internal and externalOversee distribution of employee communicationsOversee development of employee intranet Events: Planning and Management Manage our participation at trade shows and other events.Produce our full calendar of events from idea to execution, such as speaking opportunities for our subject matter experts.Coordinate logistics of external marketing events such as conferences and trainings (including travel, shipping, registrations, etc.)Develop and manage campaigns around our attendance at conferences, including but not limited to coordination of meetings, booths, dinners, and after-hours events.Manage marketing budgets, workflows, and results in tools like Excel/Google SheetsSurvey creation and analysis location: OAKLAND, California job type: Permanent salary: $90,000 - 100,000 per year work hours: 8am to 4pm education: Bachelors responsibilities: - Perform B to B commerce transactions and coordinate with external clients. - Manage complex projects, multiple stakeholders and competing priorities to create an actionable plan and get the most impactful work done. - Active participation in / experience with business planning and strategy development. - Support company goals for revenue growth, profitability, and market leadership in our selected target markets. - Participate in development of sector business plan, in partnership with leadership, to direct the business, deliver insight and strategy on market size and potential, SWOT, key pursuits, strategic initiatives, key accounts and revenue forecast. - Identify key clients for inclusion in GSC's Account Management program, implementation of annual account plans inclusive of KPIs, revenue targets and key actions / initiatives, research opportunities. qualifications: Experience level: ExperiencedMinimum 4 years of experienceEducation: Bachelors skills: Marketing Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For certain assignments, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Randstad representative for more information.