Converse is looking for a Digital Web & Marketing Analytics Lead. This role is responsible for supporting the delivery of data driven solutions to improve web analytics insights, marketing performance and understanding the consumer. This role will solve business issues through data, creativity and humaninsights. Hands-on experience with enterprise web analytics suites, such as Adobe or Google Analytics, and the corresponding tools and skills for further data analysis, testing accurate measurement will be at the core of your role.
location: Boston, Massachusetts
job type: Contract
salary: $80 - 88 per hour
work hours: 8am to 4pm
Work with our cross-functional stakeholders and be a thought leader in supporting prioritized marketing initiatives · Recommend practical insights by diving deeper into website and/or marketing data (site optimization, customer journey, audience identification, segmentation) · Analyze online user behavior, conversion data and customer journeys, funnel analysis and · Ensure accurate website reporting and tagging for Converse North America and Western Europe platforms · Develop and perform quality checks on data for both ad hoc and ongoing processes. · Be a collaborative partner to our internal stakeholders including business and technology partners · Drive our marketing analytics platform strategy and advancement · Help drive our partners optimal marketing media mix with the highest ROI · Be proactive in selecting and segmenting strategic audiences to drive new programs and campaigns that drive higher customer lifetime value · Be an expert in measuring campaign effectiveness of various paid and unpaid digital marketing channels · Be a strategic partner and provide insights for new campaign test & learn opportunities. · Work with the technology team to successfully implement the new CDP tool
- Experience level:
- Education: Bachelors
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
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Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
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