VP, Marketing Analytics and Insights

  • location: Atlanta, GA
  • type: Permanent

job description

VP, Marketing Analytics and Insights

The Vice President, Marketing Analytics and Insights (VP) is an organized, strategic thinker who uses data and analysis to drive strong business impact informing data-driven strategies, underpinning brand-centric, client-targeted and talent-focused initiatives and plans for Randstad USA. 

The VP is responsible for establishing and maintaining a strong in-house insights and analytics capability to support senior executive review and decision making, inform and educate marketing and sales teams and the broader Randstad organization through highly collaborative work across the organization. 

The VP serves as an adviser with marketing and cross-functional business partners on marketing and product and program performance. This role requires strong communication and influencing skills and the ability to effectively collaborate with internal business stakeholders, cross-functional teams, business units, IT and other data groups and external partners. This leader evaluates new methods/partnerships and stays on top of the game via partnering with best-in-class suppliers and global stakeholders.

The VP is responsible for establishing and developing a team of insights and analytics experts, developing and leading a team (in house or offshore) generating meaningful and actionable insights recommendations to improve Randstad's relevance and revenue performance. 

Insights and analytics efforts led include, but not limited to Brand and Consumer Research, Marketing and Business Analytics, Digital Analytics, Digital Optimization Testing, Customer Journey, Macro Trends and Competitive Insights, and Marketing Operations analytics.

This leader is also the driver of the data strategy and evolution of marketing and consumer analytics capability at Randstad, and an integral part of establishing future data sources and technological capabilities within analytics, partnering closely with IT teams. 

-Bachelors in Marketing or equivalent and Masters preferred.
-Min 12 years experience in a leadership role in Business/Data Analytics within a Marketing capacity.
-Executive Leadership collaboration while leading a team of data/metrics experts.
- Working proficiency and/or understanding of the following tools is desired: Google Analytics, Big Query, Data Studio, Apache Kafka, Pentaho, Qualtrics.


about Randstad
Randstad is the global leader in the HR services industry. We support people and organizations in realizing their true potential. We do this by combining the power of today's technology with our passion for people. We call it Human Forward. Our services range from regular temporary Staffing and permanent placements to Inhouse Services, Professionals, and HR Solutions, including Recruitment Process Outsourcing, Managed Services Programs and  outplacement. Randstad is active in 38 countries around the world and has top-three positions in almost half of these. In 2018, Randstad had on average 38,820 corporate employees and 4,826 branches and Inhouse locations. In 2018, Randstad generated revenue of € 23.8 billion and holds the world's number one position in its industry since November 2018. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad N.V. is listed on the NYSE Euronext Amsterdam, where options for stocks in Randstad are also traded.

Get to know us and find out "What More Could You Do" at Randstad


Equal Opportunity Employer: Minorities/Women/Veterans/Disabled

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.  If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

get jobs in your inbox.

sign up

related jobs