Marketing Assistant

  • location: North Branford, CT
  • type: Permanent
  • salary: $45,000 - $50,000 per year

job description

Marketing Assistant

Management of Email programs including email file optimization.  Email file growth maximizing each customer segment. Development of email acquisition strategies in combination with the business Marketing leaders targeting customers that are synergistic with our brand and the value proposition.  Implementation of a new features and functionality with current email service provider (ESP) Revenue ownership and responsibilities for Email Channel

Qualifications:

3+ years’ experience in an Email marketing role. 2+ Experience with Email Marketing platforms (Bronto, Exact Target, Listrak, or other ESP’s) Requires exceptional attention to detail and effective time and project management skills, should be extremely well organized Experience with retention efforts in a digital B2C retail environment. Magento and Google Analytics experience preferred Experience with A/B testing, customer segmentation and personalization, strong grasp of business KPIs. Proficiency with Excel Experience leading projects with multiple stakeholders. Comfortable working autonomously or collaboratively as needed. Ability to uncover actionable insights from quantitative analysis and/or qualitative feedback. Bachelor’s degree in Marketing, Business or a related discipline preferred.

Ideal candidates will have a passion for design, creativity, and extreme attention to detail. Additional skills needed for position: excellent communication, writing skills, FULL KNOWLEDGE of Adobe Creative Suite and MS Excel (formulas and pivots).





Responsibilities

Management of Email programs including email file optimization.  Email file growth maximizing each customer segment. Development of email acquisition strategies in combination with the business Marketing leaders targeting customers that are synergistic with our brand and the value proposition.  Implementation of a new features and functionality with current email service provider (ESP) Revenue ownership and responsibilities for Email Channel



Skills

  • Vendor Management
  • Editing
  • Constant Contact
  • Conflict Resolution
  • Prioritizing
  • Customer Service
  • Creativity
  • Working Independently
Education
  • Bachelors
Qualifications
  • Years of experience: 3 years
  • Experience level:Experienced
Shift: First

Working hours: 8 AM - 4 PM

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