Digital Marketing Analyst

  • location: Boston, MA
  • type: Temp to Perm
  • salary: $25 - $34 per hour

job description

Digital Marketing Analyst

World class Asset mangement company located in the Back Bay of Boston is in search for a technical data driven Marketing Analyst to bring onto their time! Thie professional must have exposure to marketing analystics, and be data/ results driven.  This company is looking for a team oriented individual that can work in a fast paced environment.

Responsibilities

The Digital Marketing Analyst will primarily support the Global Marketing Analytics and Strategy team with data manipulation, analysis and reporting.

Will be responsible for leveraging internal frameworks, tools and marketing technology platforms to support on-going marketing campaigns, media/advertising, content, email, websites, apps, CRM initiatives, and social media marketing activities

Collaborate with key stakeholders to define key performance indicators (KPIs) based on marketing, audience and brand objectives

Ensure analytics requests and needs are being met Monitor in-field campaign progress and provide interim reporting and communications

Proficiency in Adobe Analytics or other business intelligence/reporting tools (e.g., micro-strategy, tableau, etc.)

Understanding of digital advertising, marketing and strategy as well as digital analytics including the vendors and testing methodologies and approaches



The essential functions of this role include:

  • working in a smoke free environment
Skills
  • Microsoft Office (1 year of experience is preferred)
  • Tableau (2 years of experience is required)
  • Google Analytics (2 years of experience is required)
  • Marketing Research (2 years of experience is preferred)
Education
  • Bachelors (required)
Qualifications
  • Years of experience: 2 years
  • Experience level:Experienced
Shift: First

Working hours: 8 AM - 4 PM

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