Marketing Specialist

  • location: Columbia, MD
  • type: Permanent
  • salary: $60,000 - $75,000 per year

job description

Marketing Specialist

Do you have solid marketing and project management experience and are seeking an opportunity with growth potential? Do you have experience working in a marketing position in the commercial HVAC, plumbing or service industries? Then I have the opportunity for you! A commercial HVAC company located in Howard County, MD, is seeking a Marketing Specialist to join their team! The schedule would be Monday - Friday with flexibility ranging from 7 AM - 4 PM, 8 AM - 5 PM, etc. and is paying $60 - $75K annually (depending on experience). It's a really great company to work for that provides upward mobility to their hard-working, dedicated employees. If you come onboard and really show initiative, there are areas and room for growth! **This organization requires a background check and drug test for all employees.** The responsibilities of the role includes but are not limited to:

Responsibilities

- Plan, manage and execute marketing efforts and tactical campaigns in alignment with the organization’s critical priorities. Specifically focused around the service/solutions businesses across all markets and locations.

- Communicate marketing plans to the appropriate contributors and leaders.

- Build awareness and positioning for company’s various brands.

- Manage marketing campaigns, including digital marketing; manage lead generation programs.

- Initiate and support development of collateral including, print pieces, emails, advertisements, web pages, proposals and reporting.

- Identify new opportunities within the marketplace and generate innovative ideas to promote particular brands, products or services.

- Identify, develop and evaluate marketing strategy, plans and tactics.

- Analyze the overall effectiveness of marketing methods, costs and results. Measure/report performance of marketing programs and campaigns to determine impact and optimization opportunities. 



Skills

  • Project Management (3 years of experience is required)
  • Commercial HVAC (1 year of experience is required)
  • Marketing campaigns (3 years of experience is required)
  • Communication
  • Digital marketing
  • Lead generation
  • Reporting (2 years of experience is required)
  • Market intelligence
  • Proposals
  • Print pieces
  • Marketing emails
  • Advertisements
  • Web pages
Education
  • Bachelors (required)
Qualifications
  • Years of experience: 3 years
  • Experience level:Experienced
Shift: First

Working hours: 8 AM - 5 PM

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