Traffic Activation Manager
Randstad in partnership with The Bose Corporation are actively seeking a Traffic Activation Manager to join their Global Retail Team out of their corporate headquarters in Framingham, MA. The Global Traffic Activation Manager role is a contract opportunity needed to cover a maternity leave through January 2019.
The Bose Corporation is an industry leading Consumer Electronics Company with a passion for innovation through technology & for providing a collaborative environment that fosters professional development and growth. Randstad is a global leader in Human Capital Solutions who have been a strategic staffing partner to Bose for over 16 years, connecting top local talent to their progressive and fast growing organization.
BENEFITS TO YOU:
- competitive pay plus benefits including a 401k option & paid time off
- modern building with local and onsite amenities
- professional development
- attractive discounts on all Bose products
- standardized scheduling with flexibility
?? Defines global Retail events plan and defines cross functional supporting activities requirements ( Digital Marketing, Alliances, PR, Retails sales teams, communication??etc.) to drive traffic to the retail stores before during and after the event.
?? External event agencies management
?? Global Retail Events KPIs and measurements requirement definitions
?? Global Retail Event implementation coordination
?? Global Retail Event budget management
?? Global retail advertising and promotions requirement definition
?? Global Retail events plans
?? Global Retail events briefs to event agencies
?? Digital marketing and cross functional requirements brief to digital Marketing teams, media and alliances, PR team, retail sales and operations, retail communication, retail operations, training??etc.
?? Mall digital requirements brief to marketing teams and implementation for key Land lords accounts
?? Global Retail Events KPIs and measurements requirements documentations
?? Store opening closing events plans and advertising requirements briefs
Working hours: 8:00 AM - 5:00 PM
--Proficiency in Retail events management
--Proficiency in event agencies management
--Deep understand of Digital, Marketing, PR, Media and Alliances usage to drive foot traffic to stores.
--Good understanding of the Retail sales environment
--Ability to connect with external Mall partners and drive foot traffic through their digital marketing platforms
--Global Retail Events KPIs and measurements understanding
--Store opening closing events plans and advertising requirements briefs
--Ability to coordinate cross functional teams
--Good budget and project management skills (several million dollar budget scale projects)
Professional Experience and Education:
?? Min 5 years work experience in a retail event related position
?? BA required (Business, marketing, design or technology)
?? Consultancy experience is a plus
?? Bi Lingual is a plus ( English + European language)
?? External event agencies
?? e-commerce business function
?? Whole sales business function
?? Retail sales team
?? Retail operation
?? Internal communication
?? Product managers
For an immediate response, please email your resume to Sonia_carestio@bose.com.
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