Digital Marketing Specialist (Email Marketing and Automation)
Randstad has an amazing Direct Hire opportunity for an Email Marketing and Automation Specialist. Interested candidates should apply immediately. We are looking to fill this role ASAP!
The Email Marketing and Automation Specialist is responsible for building, executing, and maintaining all elements within the email marketing strategy for the company, including managing segmentation and the flow of data. This role will be a part of the Content team and will work closely with members of the Creative team to build pre-designed emails and evaluate all emails on an ongoing basis.
Build, code, and deploy responsive HTML emails using Marketo.
Follow pixel perfect coding techniques from Photoshop and other creative documents.
Use HTML to build Drupal landing pages related to email campaigns.
Coordinate with the Creative team and other business stakeholders to assist with the creation of effective and dynamic email content.
Support overall marketing strategy and execution and maintain an organized and up-to-date campaign calendar.
Create and manage a database of emails for lead generation and client communications. This includes purging non-deliverable email addresses and opt-outs.
Monitor campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.).
Determine whether creative assets for upcoming campaigns are complete and edit as necessary.
Ensure compliance with CAN-SPAM regulations.
Define list selection criteria and create email segments.
Through live-send or post-send analysis, determine the overall effectiveness of each campaign and provide the resulting data and recommendations to the Content Manager and Marketing Director.
Working hours: 8:00 AM - 5:00 PM
Marketing automation software such as Marketo, Eloqua, Pardot, or Emarsys.
Transactional email software such as Mandrill.
Experience with Salesforce or similar CRM software.
Graphic design abilities and experience with Adobe Creative Suite applications.
CSS (including Media Queries) and HTML experience.
Understanding of proper automation and data flows between CRM systems and email clients.
Experience in needs analysis, as well as the design, development, and implementation of automated and triggered marketing programs designed to drive revenue and enhance customer retention.
Experience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign design.
Experience deploying A/B and multivariate testing initiatives, as well as reporting of test findings in presentation and documentation.
Experience managing large and complex client databases.
Please apply with your current resume. Qualified candidates will be contacted by a member of the Randstad recruiting team.
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.