Brand/Marketing Manager

  • location: Charleston, SC
  • type: Permanent
  • salary: $60,000 - $70,000 per year
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job description

Brand/Marketing Manager

We are seeking a Brand/Marketing Manager for an immediate permanent opening in downtown Charleston. The hours will be 8am-5pm and the salary is $60,000- $70,000 annually based on education and applicable experience.

*Parking Provided
*Reputable Employer
*Great Location

Responsibilities:
In this role, you will work with the Marketing Director to participate in the creation and execution of marketing strategies, programs and tactics to drive the business forward and achieve annual sales and financial goals. Duties will include:

*Achieve product line sales goals and objectives for assigned products
*Manage digital footprint for company, ensuring accuracy, optimal engagement with various audiences, company products/links featured in appropriate platforms, etc
*Work with advertising agency partners, develop campaigns, collateral and tactical tools to drive increase in awareness and usage of product
*Participate in the sales forecast, track product performance and analyze sales trends for assigned products
*Orchestrate commercialization for product launches to include all programs and activities surrounding new product introduction into the market, market research/analytics, forecast market potential and sales goals, product naming and packaging, etc
*Manage and maintain the Marketing department budget in support of the Marketing Plan
*Develop and submit Marketing material for assigned products to Promotional Review Committee (PRC) and ensure timely deployment
*Distribute approved promotional materials to Sales and manage ongoing interface to ensure Sales interactions with customers are supported for assigned products
*Lead development and/or refinement of product messaging, creative, and graphical concepts and ensure that all promotional materials consistently align with the brand guidelines
*Attend and help manage Pharma Ops bi-weekly meetings, including agenda and meeting notes

Working hours: 8:00 AM - 5:00 PM

Skills:
Required Skills:
*Demonstrate a high level of integrity and professional conduct in a highly confidential environment
*Ability to prioritize and adjust to a highly challenging and changing work environment
*Excellent verbal and written communication, presentation, interpersonal, organizational and multitasking skills
*Superior Listening & Learning Skills
*Must command a thorough understanding of marketing techniques and approaches
*Marketing Insights: Must be able to develop a deep understanding of market and the customer-based insight gathering process and application
*Business Analytics: understanding of marketing operations analytics to drive quality decision making

Education:
Bachelors

Experience:
Experienced

Qualifications:
Qualifications:
*BS or BA in a business field
*4 years of Marketing experience(healthcare or pharma industry preferred)
*Proficient in Microsoft Office, Excel, and PowerPoint
*Experience in Pardot and Sales Force programs a plus


Please attach a current copy of your resume in a Word document for review.

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