Marketing Director

  • location: Phoenixville, PA
  • type: Permanent
  • salary: $70,000 - $90,000 per year
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job description

Marketing Director

A premier design and manufacturing firm has an exciting opportunity for an experienced Marketing professional to join our team as a Director of Marketing. As the Director of Marketing you will be in charge of leading our company's marketing efforts. You will be responsible for evaluating and developing marketing strategies, planning and coordinating marketing programs, communicating the marketing plans to those involved and building brand awareness for the company.

Responsibilities:
This position will develop strategies focused on lead generation initiatives to increase market share, product awareness and growth opportunities. The Marketing Director will also be responsible for identifying KPIs for both traditional and digital marketing programs, and will take ownership of delivering a sustained amount of marketing innovation by identifying, prioritizing, and driving execution of brand, public relations, e-commerce, SEO, trade and product introductions.

Working hours: 8:00 AM - 5:00 PM

Skills:
- Excellent time management skills with the ability to work on multiple projects with conflicting deadlines
- Excellent interpersonal skills with the ability to work effectively with people from diverse backgrounds
- Ability to contribute to the success of the company as an individual contributor and as part of a team

Education:
Bachelors

Experience:
Manager

Qualifications:
??? Bachelor???s degree in Marketing or Business or the equivalent combination of education and experience; advanced degree a plus
??? Five (5) to seven (7) years of experience in a strategic marketing role
??? Hands-on experience building and executing marketing campaigns
??? Deep understanding of emerging marketing technology (SEO, E-mail Automation, CRM)
??? Thorough understanding of Marketing trends and best practices
??? Outstanding verbal and written communication skills
??? Ability travel overnight for Trade Shows, Seminars, and Conferences as required
??? Demonstrated history of effectively managing budgets
??? Highly proficient in Microsoft applications such as Word, Excel, PowerPoint and Outlook


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