Content Marketing Strategist

  • location: Boston, MA
  • type: Temp to Perm
  • salary: $40 per hour
easy apply

job description

Content Marketing Strategist

The content strategist or senior content strategist for
marketing programs, who is ideally part of a larger
centralized content strategy and operations team, is
assigned to support one or more marketing campaigns
or programs, applying content expertise to create an
audience-centric content plan that advances business
objectives. The content strategist ensures that content
best practices are applied to integrated marketing
program planning so that the full buyer's journey and
reputation, demand and sales enablement programs
have been included and rationalized against activation
plans. Building strong cross-functional relationships across marketing, product and sales is critical to the
success of this role; the content strategist works with
these functions to define content strategy goals and
approach, identify and ideate on compelling storylines,
and align these elements to campaign briefs, messaging
documents and activation strategy to create a
comprehensive and measurable content plan. Tactically,
the content strategist may manage workflow, budget
and agency relationships, liaise with subject matter
experts, apply brand standards and act as editorial
director for content strategies under his or her purview.

Responsibilities:
??? Synthesize business goals, marketing and campaign
plans to create content strategy
??? Build and manage cross-functional relationships
needed to link people, process and technologies that
contribute to strategic content planning, execution
and measurement
??? Work across functions and levels ??? from individual
contributors to key executives ??? to ensure
comprehensive inputs to strategic content planning
??? Evangelize and educate relevant teams on audiencecentric content strategy best practices as well as the
corporate brand and content governance
??? Aggregate and maintain inputs for content strategies,
including audience insights, personas, messaging,
competitive information and feedback from content
supply chain contributors and users
??? Understand best practices and requirements for
supporting inbound and outbound content
distribution channels
??? Identify and recommend opportunities for
content reuse
??? Perform strategic mapping of content to audience
journeys and ongoing journey gap analysis of the
content inventory and its ability to support content
strategy and campaign requirements
??? Understand and leverage industry trends, the
corporate brand and solution value propositions
to ensure content quality and relevance in
content creation
??? Participate in a cross-functional content council to
ensure programmatic content strategy representation

Working hours: 8:00 AM - 5:00 PM

Skills:
- Content strategy and complex project management
- Cross-organizational collaboration and consensus
building
- Change management
- Messaging and positioning
- Synthesizing audience knowledge needs and corporate
messaging for content strategy
- Written communications and presentation
- Copywriting and editing
- SEO/SEM best practices
- Ability to organize, analyze and report on data from
multiple systems
- Budget, vendor and agency management
- Internal influence and relationship building

Education:
Bachelors

Experience:
Experienced

Qualifications:
Send resume to katy.ananian@randstadusa.com


Send resume to katy.ananian@randstadusa.com

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.

easy apply

get jobs in your inbox.

sign up
{{returnMsg}}

related jobs

    Marketing Budget Manager

  • location: Boston, MA
  • job type: Temp to Perm
  • salary: $30 - $40 per hour
  • date posted: 10/17/2019

    Sr. Web Designer

  • location: Boston, MA
  • job type: Contract
  • salary: $48 per hour
  • date posted: 10/31/2019

    Sales Associate

  • location: Cambridge, MA
  • job type: Contract
  • salary: $26.66 per hour
  • date posted: 11/4/2019