Market Research Analyst
This national healthcare system was named in the top 10 as one of "America's Best Hospitals" by U.S. News. This healthcare system is seeking a Market Research Analyst to join their team for 3 months.
The Market Research Analyst conducts market research studies that support the Division of Marketing, administration and clinical
areas within the system hospitals.
Under the guidance of the Director of Market Research, Insights, the Market Research Contractor
assists with market research studies that support the Division of Marketing, Communications, Office
of Patient Experience, Operations, Patient Financial Services, administration and clinical areas within the system,
family health centers and member hospitals of the Health System. This will include a
multitude of studies to better understanding the patient experience, caregiver experience, testing new
concepts, general perceptions and preference research, advertising and collateral pieces and social
media, among others. These studies will include original primary and existing secondary research.
-Conducts market research studies that support the Division of Marketing, administration and
clinical areas within the system hospitals.
-Gathers necessary primary and secondary data to support projects.
-Reviews and evaluates vendor proposals to ensure they meet client objectives and have a sound
methodological relevance as well as select the proposal that best meets client needs.
-Together, with the Director, Manager or Senior Market Research Analyst, develops the
appropriate research methodology to best meet the needs of the client.
-Development of market research surveys and interview guides.
-Programs surveys into an electronic survey builder.
-Supervising the gathering of data.
-Enters data into the statistical software package (SPSS or equivalent).
-Runs statistical software (SPSS or equivalent) to generate data tables and basic statistics (mean
scores, correlation coefficients, significance testing, such as T-tests and Chi-square, etc.) for data
-Process qualitative information, such as verbatim comments and interview comments into
forms that are appropriate for clients.
-Analyze data and write research reports.
-Create PowerPoint reports, which include graphs/charts and key findings.
-Data entry, coding of verbatim comments, etc. ??????
-Other duties as assigned.
Working hours: 8:00 AM - 5:00 PM
-Attention to detail
-Fast paced worker
???A bachelor???s degree with emphasis on business administration, marketing, market research, sociology,
psychology, economics or closely related field preferred.
???Minimum of 1 years of qualitative and/or quantitative research techniques.
???Minimum of one year of professional related experience or applicable school projects/exposure
conducting quantitative and/or qualitative market research studies preferred.
???Knowledge of basic marketing and market research principles, terminology and techniques preferred.
???Well-developed computer skills with the ability to use multiple software packages for abstracting,
manipulating and analyzing primary and secondary data from internal and external sources preferred.
???Professional writing skills preferred.
Please email resume to email@example.com
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