Marketing Technology Specialist
Our client, a leader in the Financial Services industry based in Malvern, PA has a key role available! This contract to hire role will work within the Marketing Technology Organization to operationally support the advertising function which includes forming close partnerships with the internal advertising group and outside vendors.
Manage and oversee all aspects of reporting for the retail investment advertising campaign
Work closely with agency partners to develop an ongoing roadmap for measurement enhancements
Partner with aligned marketing managers to develop targeting strategies that align with overall campaign goals and objectives
Coordinate with data analysts and agency partners to build relevant audiences in Adobe Audience Manager (AAM), and pursue additional AAM integrations where possible
Partner with the Corporate Advertising Measurement Consultant to share updates and develop cohesive plans for ongoing campaign measurement
Work with IT partners and Corporate Advertising to implement new advertising pixels and tags on new site pages
Serve as the direct point of contact with partners at Adobe and LiveRamp to improve usage of tools
Hands-on training with predecessor will be provided in an effort to support 2020 advertising goals
Working hours: 8:00 AM - 4:30 PM
Must have familiarity with data management platforms, advertising technology, and advertising measurement
Ideal candidate will have a foundational understanding of multi-touch attribution and/or other forms of advertising measurement
All candidates should posses experience with:
o-Media Mixed Model
o-Adobe Target proof of concept
o-Expanded multi-touch attribution (MTA) models
o-Adobe Launch implementation
Occasional travel to NYC
$40 - $60/hr pay rate
Contract to hire.
Sits in Malvern, PA, convenient free-shuttles provided from transportation hubs for train and bus commuters,
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