Currently seeking a seasoned Marketing Manager for a large utilities company in Charlotte, NC! This position will develop, execute and track the defined marketing strategy plan and any associated campaigns for customer-facing programs and products.
-Develop and manage strategic marketing plans that translate claims and features into benefits, while maximizing customer response rates and ROI.
-Assists or leads in managing product marketing budget
-Manages all creative development associated with marketing plan
-Creates dynamic customer targeting and budget channel allocation strategy
-Assists in defining A/B market and creative testing and collaborating with market insights on all consumer research
-Develops, tracks and reports campaign metrics and analytics
-Responsible for all outbound marketing quality assurance procedures to protect customer data
-Assists or leads campaign automation strategy for outbound marketing channels
-Develops complex marketing; works independently and receives minimal guidance
-Maintain working knowledge of best practices in marketing
-Preparing annual market plans while developing and managing the creative strategy and determining the segmentation data modeling.
Working hours: 8:00 AM - 5:00 PM
-Development of program marketing budgets
-Managing to budget, and ensuring that strategic cost alignment and accepted ROI are continuously within stakeholder roadmaps
-Effectively establishes and tracks campaign metrics including timeline, unique selling proposition, product launch information, expenses, goals, ROI, and determines the process for incorporating metrics into the marketing plan.
-Bachelor's Degree or a combination of education plus equivalent work experience
This position will work with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels, and paid and earned media opportunities. This role will maintain a high degree of knowledge and strategic insight on current and new marketing outreach channels. Familiarity with Renewables energy industry program management and/or marketing is a plus.
Please apply for consideration!
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