Sr. Marketing Manager
A global financial investments and analytics firm is seeking an experienced Sr. Marketing Manager who will be responsible for Demand Generation and implementation of integrated marketing campaigns for North America that generate leads, accelerate the sales cycle, and build/strengthen relationships with our clients through multiple marketing channels to ensure the successful development, delivery and maximum impact of the annual business plan. The role will lead activities that bring those strategies to life. The Sr. Marketing Manager will work closely with many parts of the organization, including the product strategy and sales teams to develop and execute a regional demand generation strategy.
This role will be working remotely until September 2020, then will be sitting in the corporate office in the Chicago Loop. The position is temp-to-hire until end of the year and is set to convert to permanent employment with a salary of $85,000 to $93,000 per year.
??? With limited direction, develop and execute a strategic annual business plan that includes strategy and structure for multi-channel campaigns for assigned verticals. Develop timeline and assign responsibilities; manage stakeholders to ensure all aspects, follow-up, are on track; Highlight issues that could negatively impact effectiveness and results.
??? Lead and execute plans for presence at trade shows, conferences, seminars and other regional events. This includes planning events we???re sponsoring, speaking engagements, the event strategy to drive booth traffic and trials, social media posts for the event, messaging for the stand/speaker and sales team talking points. Facilitate run-of-show and debrief meetings with the sales team providing an overview of event and feedback.
??? For assigned verticals, generate and monitor lead acquisition and management for the sales team, including lead capture, nurturing and assignment.
??? Communicate regularly with regional sales management team to understand objectives and execute against full-funnel lead goals and objectives
??? Determine appropriate mix of marketing tactics including email, webinars, events, social, and advertising with compelling CTAs to deliver pipeline goals
??? Manage and communicate demand generation goals, progress, and campaigns to Marketing and Sales organization regularly
??? With limited direction, manage assigned budget for assigned events to ensure maximization of ROI.
??? Prepare post-campaign, monthly and quarterly marketing impact reports for senior management. Analyze marketing impact reports and historical sales data to recommend demand generation strategy.
Working hours: 8:00 AM - 5:00 PM
--B2B marketing experience is preferred.
--Experience with financial services and/or technical solutions is preferred.
--Advanced degree preferred.
??? At least 3-5 years in marketing is required.
??? Significant experience with both outbound, inbound and demand generation marketing tactics, including email, events, online advertising, and lead nurturing.
??? Knowledge of and an aptitude for CRM, marketing automation systems, web analytics
??? Proven ability to communicate with senior level stakeholders.
??? Ability to lead multiple cross functional marketing projects simultaneously.
??? Conflict resolution skills to enable strategically positive outcomes / partnerships is required.
??? Strong attention to detail.
??? Strong presentation skills.
??? Proficiency using Microsoft Office (Word, Excel, PowerPoint).
??? Bachelor???s degree required.
Click to apply or email your resume to email@example.com to express interest. Please include a copy of your most updated resume. We look forward to hearing from you!
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.