Email Marketing Specialist

  • location: Philadelphia, PA
  • type: Permanent
  • salary: $55,000 - $70,000 per year

job description

Email Marketing Specialist

We have an excellent opportunity for an Email Marketing Specialist for one of our Philadelphia clients.

Responsibilities:

  • Leading the direction of our automated and dynamic email strategies across two mature brands
  • Developing and maintaining promotional strategy to increase retention of customers and creating behavioral/trigger based campaigns to target repeat/active buyers
  • Making data driven decisions on key performance indicators develop future campaigns and improve year of year metrics
  • Working closely with internal teams to launch email specific promotions, holiday campaigns and special offers
Requirements:

  • 3+ years of experience growing email campaigns
  • Experience using digital analytics skills and working knowledge of tools including Pardot, Salesforce, or similar tools
  • Ability to analyze key email metrics and make decisions
  • Independently manage multiple projects
  • Perform QA process on all email campaigns

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