Our client is looking for a Market Manager in the greater Sacramento area for an 8 month contract.
- Consumer marketing experience required.
- Experience managing consumer marketing projects from concept to completion.
- Ability to develop marketing strategy, tactics and written plans, collaborate with multiple business partners, manage timelines, deliverables, report metrics/results, leverage consumer research and segmentation.
- Driven, self-starter, well organized, proactive, quick learner.
- Excellent communication and people skills with the ability to collaborate and influence others with proficiency and poise.
- Comfort with data and analysis.
Under general supervision, initiate, develop, lead and manage marketing strategies, positioning, initiatives and programs in support of company objectives. Essential Functions
Develops marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measures results of marketing plans, including return on investment
Identifies segment expectations, needs, behaviors and attitudes though primary and secondary research
Develops and manages marketing and advertising campaigns, including working with internal creative team and external agencies. Campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns
Collaborates with communications managers to ensure positioning and promotion is aligned and effective
Partners with business areas to execute and gain adoption of programs in the field and at the account-specific level
Serve as a central resource for all brand related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand related issues and opportunities.
Establish short and long term goals, competitive positions and strategies for market segment
Develop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segment.
Establish goals and set targets to measure success of programs for the market segment. Working with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning and value propositions, and delivered through marketing plans. Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.
Typically has the following skills or abilities:
Bachelor's degree in Marketing, Business or related field or equivalent experience
Five years marketing or health care experience, preferably customer-focused experience with specific market segment Five years demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence change
Five years advanced understanding of marketing concepts, theories and practices
Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change
Proven analytical and problem solving skills
Proven advanced presentation skills
Excellent written and verbal communication skills
Skill to effectively use a variety of communication mediums and customize content for targeted audiencesAbility to travel occasionally
The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust etc.The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.