Director - Omni-Channel Communications

  • location: Plano, TX
  • type: Permanent
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job description

Director - Omni-Channel Communications

job summary:
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
  • Devise policies and procedures to ensure efficient development and deployment of Omni-Channel communications.
  • Oversee and coordinate Omni-Channel Communication efforts across client teams.
  • Identify marketing campaign opportunities and provide strategic advisement to clients.
  • Manage email service provider vendor and partner relationships.
  • Develop processes to ensure consistent development and deployment of Omni-Channel campaigns and communications.
  • Champion continuous improvement of Omni Channel communications through targeting/segmenting, personalization, dynamic content, and template development
  • Ensure staff are trained on latest industry trends and adhering to all established procedures.
  • Bachelor's degree required
  • Master's degree preferred
  • Requires strong oral and written skills with a customer service focus
  • Experience with email platforms, i.e. Salesforce Marketing Cloud, MAPP, Cheetah Digital etc.
  • 7 or more years with a technical background in Omni Channel Communications using campaign management applications and relational databases
  • Previous background communicating, setting, and managing expectations with internal stakeholders and external client stakeholders
  • Must have experience planning, designing, implementing and supporting Omni Channel operational processes and frameworks
  • Strong analytic and quantitative skills
  • Ability to perform analysis on channel performance from large data sets (use excel, SQL, etc.) to develop and measure marketing program
  • Knowledge of email, SMS, and Push notification best practices, deliverability improvement, reputation management, CAN-SPAM compliance and industry standard KPIs
  • Ability to prioritize and handle multiple tasks while ensuring details aren't missed
  • Experience or background working for a software as a service (SaaS) provider, or cloud hosting solutions
  • Project management and business analysis experience
location: Plano, Texas
job type: Permanent
easy apply

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