Director of Advertising & Creative

  • location: West Sacramento, CA
  • type: Permanent
  • salary: $106,000 - $160,000 per year
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job description

Director of Advertising & Creative

job summary:
Our client has a permanent opportunity for a Director of Advertising and Creative in Sacramento, CA.

Relocation is offered to non-local candidates.

Overview

The Director of Advertising & Creative ensures that the creative and advertising departments support the corporate strategic goals and drives for obtaining business results. Using data to drive the strategy, the Director of Advertising & Creative will plan, direct and oversee all aspects of advertising and creative including strategy, measurement, and budgets. As a key leader in our client's organization, the Director reinforces their vision and values in all external communication by delivering a consistent brand image across all platforms and media. This role is responsible for building efficient processes and procedures for all advertising functions and department staff. The Director of Advertising & Creative is responsible for building a highly effective and engaged internal team in addition to managing and optimizing outside agencies when needed for creative and advertising solutions.

Responsibilities

ESSENTIAL JOB FUNCTIONS AND BASIC DUTIES

  • Uses customer data to plan, manage, oversee and direct all creative and paid advertising. Participates in the development and planning of both tactical and strategic objectives for the company including advertising plans to increase sales and customer counts.
  • Directs and oversees departmental operations; ensures that processes are constantly evaluated to save time and money.
  • Oversees, directs and controls the budget. Develops measurement targets that show ROI on advertising dollars. Monitors financial and business performance as compared to budget and targets.
  • Oversees the function and provides a positive experience for team members as a servant leader.

    1. Develops the strategic plans and guiding principles for the department.
    2. Interviews, selects, evaluates and recognizes team member results and actions.
    3. Promotes a constructive work environment, organizing staff to accomplish work and meet business demands and encouraging initiative and risk taking.
    4. Provides team with opportunities for on-going self-development.
    5. Develops annual department and project budgets with monthly P&L review; identifies variances and takes corrective actions as appropriate.
  • Negotiates services and advertising costs with agencies, printers, newspapers, broadcast and other advertising media representatives.
  • Keeps up to date on evolving media and competitor tactics. Builds a strategy to constantly test, measure and learn ways to more effectively use marketing dollars.
  • Builds external communication strategies around the three pillars on Trusted Advisor, Value and Personal Service across all mediums.
  • Supports the stores by improving customer experience in the store, building effective local marketing strategies and using mobile marketing techniques.
  • Partners with the PR, SE and E-commerce team to build effective marketing strategies. Takes the lead in sharing these strategies with the organization.
  • Maintains open communication with stores, directors and executive management. Participates in meetings to review advertising, budgets, sales, employee's performance, training and other activities.
  • Maintains current knowledge of industry regulations, requirements and trends by attending seminars, member associations, vendor presentations and contacts, reading trade periodicals and competitor's advertisements, visiting competitors and other activities.
Qualifications

MINIMUM QUALIFICATIONS

EDUCATION AND EXPERIENCE:

- Bachelor's degree in business or advertising or equivalent degree. Five (5) years or more of related retail advertising experience at a management level or an equivalent combination of education and experience.

Required Knowledge:

·Strong knowledge of advertising strategy, measurement, practices and technical production, including online.

·Technical expertise all methods of production, including print, email and digital.

·Experience buying media in traditional and digital channels.

·Experience successfully leading, optimizing and engaging a large team.

SKILLS/ABILITIES:

· Excellent written and verbal communication and presentation skills.

· Demonstrate ability to effectively lead, direct and manage people.

· High level of computer literacy across business and creative platforms.

· Ability to prioritize and manage multiple assignments and to meet tight deadlines.

· Demonstrated strong analytical skills for making sound business decisions.

· Ability to maintain effective communication and working relationships with all levels of the organization and business contacts.

 
location: Broderick, California
job type: Permanent
salary: $106,000 - 160,000 per year
work hours: 8 to 5
education: Bachelors
 
responsibilities:
ESSENTIAL JOB FUNCTIONS AND BASIC DUTIES

  • Uses customer data to plan, manage, oversee and direct all creative and paid advertising. Participates in the development and planning of both tactical and strategic objectives for the company including advertising plans to increase sales and customer counts.
  • Directs and oversees departmental operations; ensures that processes are constantly evaluated to save time and money.
  • Oversees, directs and controls the budget. Develops measurement targets that show ROI on advertising dollars. Monitors financial and business performance as compared to budget and targets.
  • Oversees the function and provides a positive experience for team members as a servant leader.

    1. Develops the strategic plans and guiding principles for the department.
    2. Interviews, selects, evaluates and recognizes team member results and actions.
    3. Promotes a constructive work environment, organizing staff to accomplish work and meet business demands and encouraging initiative and risk taking.
    4. Provides team with opportunities for on-going self-development.
    5. Develops annual department and project budgets with monthly P&L review; identifies variances and takes corrective actions as appropriate.
  • Negotiates services and advertising costs with agencies, printers, newspapers, broadcast and other advertising media representatives.
  • Keeps up to date on evolving media and competitor tactics. Builds a strategy to constantly test, measure and learn ways to more effectively use marketing dollars.
  • Builds external communication strategies around the three pillars on Trusted Advisor, Value and Personal Service across all mediums.
  • Supports the stores by improving customer experience in the store, building effective local marketing strategies and using mobile marketing techniques.
  • Partners with the PR, SE and E-commerce team to build effective marketing strategies. Takes the lead in sharing these strategies with the organization.
  • Maintains open communication with stores, directors and executive management. Participates in meetings to review advertising, budgets, sales, employee's performance, training and other activities.
  • Maintains current knowledge of industry regulations, requirements and trends by attending seminars, member associations, vendor presentations and contacts, reading trade periodicals and competitor's advertisements, visiting competitors and other activities.
 
qualifications:
EDUCATION AND EXPERIENCE:

- Bachelor's degree in business or advertising or equivalent degree. Five (5) years or more of related retail advertising experience at a management level or an equivalent combination of education and experience.

Required Knowledge:

·Strong knowledge of advertising strategy, measurement, practices and technical production, including online.

·Technical expertise all methods of production, including print, email and digital.

·Experience buying media in traditional and digital channels.

·Experience successfully leading, optimizing and engaging a large team.

 
skills: SKILLS/ABILITIES:

· Excellent written and verbal communication and presentation skills.

· Demonstrate ability to effectively lead, direct and manage people.

· High level of computer literacy across business and creative platforms.

· Ability to prioritize and manage multiple assignments and to meet tight deadlines.

· Demonstrated strong analytical skills for making sound business decisions.

· Ability to maintain effective communication and working relationships with all levels of the organization and business contacts.


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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