Email Marketing Specialist

  • location: Duluth, GA
  • type: Permanent
  • salary: $40,000 - $42,000 per year
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job description

Email Marketing Specialist

job summary:
JOB SUMMARY:

Reporting to the VP of Marketing, in this exciting and fast-paced role you will drive the strategy, production, execution and analysis of the email and digital marketing programs for our clients. Bring your ideas and your experience - you will work alongside our web production, creative and merchandising teams to help develop and manage our client's digital marketing efforts. Intermediate Microsoft Office skills required, Understanding of Google Analytics, HTML or design skills are a plus.

LOCATION:

Duluth, GA 30096

ESSENTIAL FUNCTIONS & PRINCIPAL ACCOUNTABILITIES:

  • Responsibilities include, but not limited to:
  • Recommend strategy and implement digital marketing programs to drive online sales across several client brands including Email, Paid Search (Brand and Non Brand), Remarketing, Display Advertising, Paid Social, Sweepstakes
  • Manage daily email production/scheduling across several clients
  • Build and Test emails including segmentation, workflow and landing pages.
  • Monitor program performance utilizing Google Analytics
  • Track conversion rates and other key metrics, making ongoing adjustments
  • Manage onsite Cross Sell and Upsell programs
  • Coordinate with outside agencies and consultants to develop and manage digital programs
  • Partner with creative team to develop assets to support these programs
  • 2-3 years minimum of digital marketing experience with a proven track record for driving growth
IMMEDIATE SUPERVISOR: VP of Marketing

DIRECTION OF OTHERS: Not currently but may as the responsibilities increase.

EDUCATION/EXPERIENCE/TRAINING:

  • Bachelor's degree with 2 - 3 years of related experience
  • Professional understanding of digital platforms including but not limited to: Facebook, Twitter, Instagram, Snapchat, Youtube, and other emerging channels
  • Previous experience in marketing or other related fields
  • Strong project management skills
  • Strong leadership qualities/skills
  • Deadline and detail oriented
 
location: Duluth, Georgia
job type: Permanent
salary: $40,000 - 42,000 per year
work hours: 8 to 5
education: Bachelors
 
responsibilities:
Email Marketing Specialist

Our client in Duluth is looking for an Email Marketing Specialist to help run campaigns and projects. You will need a basic understanding of HTML and CSS. Strong preference given to those with any email marketing experience (using Bronto now).

You will need an aptitude for understanding reporting and giving advice based on your findings. This is both a self-driven, autonomous position as well as needing someone who can thrive within a team environment.

 
qualifications:
Email Marketing Specialist

Our client in Duluth is looking for an Email Marketing Specialist to help run campaigns and projects. You will need a basic understanding of HTML and CSS. Strong preference given to those with any email marketing experience (using Bronto now).

You will need an aptitude for understanding reporting and giving advice based on your findings. This is both a self-driven, autonomous position as well as needing someone who can thrive within a team environment.

 
skills: Email Marketing Specialist

Our client in Duluth is looking for an Email Marketing Specialist to help run campaigns and projects. You will need a basic understanding of HTML and CSS. Strong preference given to those with any email marketing experience (using Bronto now).

You will need an aptitude for understanding reporting and giving advice based on your findings. This is both a self-driven, autonomous position as well as needing someone who can thrive within a team environment.


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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