Business Analyst/SEO Specialist III

  • location: Chicago, IL
  • type: Contract
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job description

Business Analyst/SEO Specialist III

job summary:
Role: SEO Specialist

Duration: 5+ Months

Location:Chicago, Illinois

Description:

  • Work with Client's website vendor and Targeted marketing to provide SEO recommendations for flight product pages and campaigns.
  • Collaborate with EveryMundo to find opportunities to implement that will increase flights.Client's website' website organic traffic.
  • Collaborate with the SEM and Social teams to develop/implement opportunities .
  • Work with Digital Insights team to develop/implement opportunities
  • Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for Client's website
  • Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.
Job brief

  • We are looking for an SEO expert to manage all search engine optimization activities.
  • You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics related to organic traffic

Optimize copy and landing pages related to Marketing initiatives

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor search query results and content

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Work with flights.Client's website vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.Client's website's organic traffic.

Collaborate with the SEM and Social teams to develop/implement opportunities

Work with Digital Insights team to develop/implement opportunities

Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for Client's website

Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Proven SEO experience

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

8+ years in Digital Marketing, Paid search, and/or SEO.

 
location: Chicago, Illinois
job type: Contract
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics related to organic traffic

Optimize copy and landing pages related to Marketing initiatives

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor search query results and content

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Work with flights.Client's website vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.Client's website's organic traffic.

Collaborate with the SEM and Social teams to develop/implement opportunities

Work with Digital Insights team to develop/implement opportunities

Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for Client's website

Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Proven SEO experience

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

8+ years in Digital Marketing, Paid search, and/or SEO.

 
qualifications:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics related to organic traffic

Optimize copy and landing pages related to Marketing initiatives

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor search query results and content

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Work with flights.Client's website vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.Client's website's organic traffic.

Collaborate with the SEM and Social teams to develop/implement opportunities

Work with Digital Insights team to develop/implement opportunities

Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for Client's website

Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Proven SEO experience

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

8+ years in Digital Marketing, Paid search, and/or SEO.

 
skills: Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics related to organic traffic

Optimize copy and landing pages related to Marketing initiatives

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor search query results and content

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Work with flights.Client's website vendor and Targeted marketing organization to provide SEO recommendations for flight product pages and campaigns. Collaborate to find opportunities to implement that will increase flights.Client's website's organic traffic.

Collaborate with the SEM and Social teams to develop/implement opportunities

Work with Digital Insights team to develop/implement opportunities

Work with the Test and learn team to implement multi variant testing related to increasing organic traffic and revenue for Client's website

Work with Editorial to provide content strategy related to SEO when developing new copy for content pages.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Proven SEO experience

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

8+ years in Digital Marketing, Paid search, and/or SEO.


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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