Business and Market Analytics Manager

  • location: Derwood, MD
  • type: Permanent
  • salary: $110,000 - $125,000 per year
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job description

Business and Market Analytics Manager

job summary:
  • Business and Market Analytics Manager
Job LocationsUS-MD-Rockville

CategoryLearning and Analytics


TITLE: Business and Market Analytics Manager

RESPONSIBLE TO: Sr. Director, Data Strategy

DIVISION/DEPART: Learning & Analytics


1) Equip leaders to effectively find, understand, evaluate and communicate data and information to advance initiatives.

2) Enhance agencies' strategies for expansion of their retail business through integration of enterprise level predictive analytics, segment level customer profiling, trade area visualization and target marketing capabilities.

3) Develop analytic dashboards in Tableau from operational data for integration with market and customer data, highlighting measures of operational efficiency, profitability and market penetration.

location: Derwood, Maryland
job type: Permanent
salary: $110,000 - 125,000 per year
work hours: 9am to 5pm
education: Bachelors

a) Synthesize large volumes of dynamic data sets from multiple member agencies into major data categories to inform ongoing and ad hoc business and market analytics. Identify key performance measures and define impact on profitability and market penetration. Determine appropriate metrics and mechanisms to effectively benchmark agencies of varying sales and donor volume.

b) Present business and market analytics findings and recommendations to GII leadership and the network. Member presentations will include a combination of virtual and in-person consultations with individual executive leadership teams.

c) Demonstrate data dashboards and analysis tools, highlighting areas of excellence and opportunities for growth.

d) Manage and maintain a third party developed and supported geo-spatial analytics platform (GoodSites). Disseminate all relevant information and analytics from GoodSites in support of member users. Utilize tool in direct support of members seeking information and analytics relative to site selection, market planning and customer analytics. Serve as liaison between the vendor and business teams through integration and synthesis of operational and customer data into GIS to facilitate business and customer data visualization.

e) Gain in-depth understanding of consumers (shopper, donor, mission) through the use of consumer segmentation systems related to customer profiling analytics. Conduct and facilitate virtual and on-site learning events for members to build competency in understanding use cases for on-demand generation of data and analysis.

f) Lead customer research projects through advanced analytics and store performance modeling to develop analytics tools and resources in support of the member network. Communicate results with technical and non-technical audiences.

g) Identify and collaborate with providers of third party data sources to enhance analytics capabilities. Work directly with third party providers, members and GII staff to integrate disparate data into analytics platform.

h) Provide consultative services to individual agencies and ad hoc market analytics to help drive their site selection decisions for new retail sites, benchmark existing stores' performance against comparable stores and inform customer acquisition models for target marketing. Review supportable stores optimization in GIS, emphasizing potential opportunities for retail store expansion.

i) Work across the GII analytics team and subject matter experts to conduct ad-hoc analysis for special projects. Serve as a resource for multi-disciplinary executives to facilitate advancement of building business and increasing mission impact strategic goals.

j) Handle with courtesy and promptness members' phone calls and emails requesting research data and assistance for their strategic planning, organizational development, and marketing efforts.

k) May be called on to design market research and business feasibility and performance studies, using the appropriate analytical frameworks and economic models.

l) Represent GII and the Learning & Analytics Group in presenting reports to practitioner, planning, and research audiences.


Internal: Daily contact with GII team members and work as a member of the GII team.

GII Members: Frequent contact with member organizations to provide support and assistance.

Outside: GII local Boards of Directors; data and analytics vendors; practitioners, planning, and research audiences

Government Officials: N/A

1 All duties are considered to be essential, unless otherwise indicated.

skills: Qualifications

a) Proficient in visualizing, designing and developing reports using relevant platforms such as Tableau Desktop, Tableau Server, and core MS Office Professional Tools (Word, PowerPoint, Excel, Outlook). Familiarity with the management of online survey systems.

b) Knowledge of theory and application of effective practices in data visualization, dashboard development and reporting.

c) Demonstrated ability to analyze trends, compile data into comprehensive reports, and make recommendations based on findings.

d) Excellent written and oral communication skills including ability to communicate effectively on the telephone, in webinars and via e-mail.

e) Knowledge of and proficiency in manipulating and analyzing large public and proprietary business, financial and demographic datasets.

f) Familiarity with household segmentation systems customer profiling for use in operational and marketing analytics.

g) Familiarity with programming syntax for automating complex statistical procedures with standard statistical packages such as SPSS or SAS for designing and undertaking analysis of program performance and program evaluation.

h) Excellent interpersonal and customer service skills.

i) Group facilitation and training/teaching skills.

j) Attention to detail as necessary to produce high quality work.

k) Ability to work efficiently and effectively in stressful deadline situations.

l) Excellent management and leadership skills with the ability to work with a wide array of team members from different departments and levels within GII and the network.

m) Strong analytical, problem-solving, and statistical skills, with the ability to collect, manage, and analyze information from multiple sources.

n) Familiarity in use of mapping (GIS) software preferred.

o) Interest in advancing mission of improving prospects of low-income families and special populations such as persons with disabilities.

p) Proactive, creative, and flexible, with a service-oriented approach to work.

q) Willingness to travel (estimated 10%).


Master's degree in data science, business analytics, economics, computer science, or a related field or Bachelor's degree with relevant experience.


3 or more years' relevant industry experience in a data science, business analytics, business intelligence or comparable role. Experience managing business intelligence. Experience in location analytics or market research. Experience with analytics of business operations performance welcome. Experience in developing dashboards and reports, including gathering business requirements and delivering based on project timelines.

Experience with forecasting techniques and methods preferred.


Latitude is given to the position in carrying out work assignments.


Capacity to work independently and in interdisciplinary teams with other MSC staff. Works with general supervision.


Medium with lifting 50 pounds maximum with periodic lifting and/or carrying of objects weighing up to 25 pounds; may be accommodated.


Moderate. Occasional short deadlines requiring extended hours. Work environment periodically hectic with occasional to frequent periods of high stress.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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