Marketing Data Analyst

  • location: San Jose, CA
  • type: Contract
  • salary: $45 - $50 per hour
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job description

Marketing Data Analyst

job summary:
We are seeking a hardworking Contract Marketing Data Analyst to join our team. If you're the right person for this role, you know that analysis is just one step in a long journey. In the first stage, you'll need to be fastidious in governing our data collection practices so that we have rich, meaningful, consistent prospect and customer data to work with. At the second stage, you know that analysis isn't just about fishing out interesting insights; it's about identifying which of many findings are the ones to focus on in order to drive more efficient processes, prioritize spending, and inevitably to enhance marketing's contribution to sales pipeline.

Next stage? Set goals, track how your insights are translated into action, and report on how well we did. Last stage? Well ... there is no last stage. You keep iterating and refining, always enthusiastically adapting to changing business landscapes and evolving goals. What does it all add up to? It's no exaggeration that this is a unique opportunity to significantly contribute to the bottom line of one of the world's largest and most successful technology leaders.

Be prepared to bring and discuss your case studies - examples of insights you derived from deep data analysis, how you presented your findings and translated them into actions, and the results achieved.

location: San Jose, California
job type: Contract
salary: $45 - 50 per hour
work hours: 8am to 5pm
education: Bachelors
What will I be accountable for?

  • Drive a methodology for consistent data capture, cleansing and enrichment across our multiple CRM and automation platforms
  • You will work with other data analysts in sales and IT, develop a data dictionary that drives agreement across these functions about the format, meaning and metadata characteristics of key data points
  • Forge agreement on the key lead-to-win KPIs for marketing programs and translate these into strategic campaign and spending plans that deliver on targets for sales pipeline contribution
  • Create marketing KPI reports and dashboards and train and empower marketing and sales leaders to use them for basic business insight and "what if" explorations
  • Analyze the effectiveness of our lead scoring algorithms and, working with marketing and sales managers, refine our scoring methodology and thresholds to ensure the right volume of the best leads are being delivered to our global sales teams
  • Work with our global marketing managers to devise meaningful A/B and personalization tests, iterate and refine, and capture the conclusions to help build a Center of Excellence for marketing best practices
  • Cast an inquiring gaze across our entire data landscape to spot additional insights that can optimize marketing's contribution to the business
  • This is a contract role with duration of 1 year commitment.
Job Requirements

What skills, experience and qualifications do I need?

  • This is a contract role with duration of 1 year commitment.
  • Local candidates or surrounding area of San Jose, CA only will be considered
  • Minimum 5 years of experience in B2B high-tech marketing, with at least 4 years of focused experience as a marketing data analyst
  • Experience managing a customer data platform such as TreasureData or similar solutions
  • Experience with Salesforce reporting
  • Experience with visualization tools such as Chartio, Looker, or Tableau (and of course: Excel)
  • Must be articulate, persuasive and comfortable evangelizing insights and making concrete recommendations to peer and executive audiences in marketing and sales
  • Bachelor's degree in Business Administration or related discipline.
  • MBA or Advanced degree in statistics is a plus

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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