Digital Marketing Director/Ecommerce

  • location: Newport, RI
  • type: Permanent
  • salary: $85,000 - $90,000 per year
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job description

Digital Marketing Director/Ecommerce

job summary:
We are looking for an aggressive results-oriented digital marketing director with experience growing brands with direct to consumer sales. This role is a hybrid individual contributor and team manager/builder. We are expecting you to have hands-on experience and a big passion for digital technologies and utilizing different digital marketing channels. Digital marketing strategies are extremely important for our company's success, so your role will be crucial in achieving our business goals and objectives.

 
location: Newport, Rhode Island
job type: Permanent
salary: $85,000 - 90,000 per year
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:
Manage and grow all elements of the company's direct to consumer online marketing and ecommerce sales, develop and execute on strategies that will drive online sales growth

  • Build an inbound marketing plan, oversee all the company's social media marketing, email programs, affiliate programs, referral rewards, SEO, SEM, content marketing and influencer marketing programs
  • Optimize and improve customer conversion journey with website A/B testing and website improvements
  • Manage brand cohesiveness and growth in all advertising mediums
  • Develop and manage sales partnerships (both online and offline) that generate new revenue streams, including 3rd party marketplaces such as Amazon and others
  • Stay up to date with the latest technology and best practices
  • Prepare and manage multi-million-dollar digital marketing budget, measure ROI and KPIs
  • Track SEO and Google Analytics data and make complex analysis and conclusions for improvement
  • Research competition, investigate benchmarks and provide suggestions for improvement
  • Manage and train the rest of the team (we have a pre-existing team that continues to grow)


 
qualifications:
  • Hands on experience and responsibility for managing multi-million-dollar online advertising budgets for consumer products with profitable ecommerce returns
  • 4 years of experience developing and implementing digital marketing ecommerce strategies
  • Experience with SEO, Google Analytics, PPC, Facebook Ads, in depth knowledge of different digital marketing channels
  • Basic knowledge of web design procedures
  • Sense of ownership and pride in your performance and its impact on company's success
  • Ability to work and thrive in a small company environment
  • Bachelors in Marketing, Digital technologies or similar relevant field, Masters candidates preferred


 
skills: ecommerce

Google Analytics

digital marketing

Experience handling multi-million dollar marketing budget

Management experience


Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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