User Acquisition Manager

  • location: Redmond, WA
  • type: Contract
  • salary: $30 - $40 per hour

job description

User Acquisition Manager

job summary:
User Acquisition Manager needed for contract opportunity with Randstad Technologies client in Redmond, WA.

Responsibilities

  • Define and direct our User Acquisition Goals, develop the strategy, and run and implement the campaigns to support them.
  • Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
  • Conceptualize and design multivariant tests
  • Work with Analytics, Design, Product, and Business teams to identify valuable player segments
  • Collaborate with Agency Partners to successfully drive campaigns that ensure CPIs remain under LTV
  • Self-Serve and Collaborate with Agencies to design, launch, monitor, and optimize campaigns on a multitude of ad channels and platforms.
  • Manage all areas at the top of the funnel: SEO/ASO, Social, Paid Search, cross-promotion, App Bidding.
  • Grow profitable channels while exploring new opportunities
  • Liaise with Art and Content team to deliver creatives that maximize performance.
Who You Are

  • 3-5 years of experience in performance marketing for mobile games or apps
  • Experience with Ad Tech: (Vungle, AdWords, AdMob, Unity, etc.)
  • Quantitative and Analytical, with a laser focus on RoAS/ROI and pLTV
  • Direct experience launching and optimizing UA campaigns on social, ad networks, search, and Demand Side Platforms
  • Experience managing an art and copy content pipeline, delivering on time and quality results
  • Experience running multi-variant tests, developing insights, and actioning results.
  • Organization and Project management skills with a proven record of execution with cross-functional teams
  • written, oral, and presentation skills
  • Experience working with localization and regional variance in assets
  • Flexible and with ability to thrive in a fast-paced environment.
  • Champion of Product Growth with a deep understanding of the mobile ecosystem
  • Thorough understanding of mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.
Preferred

  • Advanced Excel skills
  • SQL and/or R knowledge
  • PowerBI knowledge
  • Photoshop and/or After Effects
  • Passion for gaming
  • Passion for car culture
  • Knowledge of CRM solutions and re-engagement tactics
Top 3 must-have hard skills

  • User Acquisition experience
  • Good communication skills
  • Self-starter, deal with ambiguity
 
location: Redmond, Washington
job type: Contract
salary: $30 - 40 per hour
work hours: 9am to 5pm
education: Bachelors
 
responsibilities:
  • Define and direct our User Acquisition Goals, develop the strategy, and run and implement the campaigns to support them.
  • Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
  • Conceptualize and design multivariant tests
  • Work with Analytics, Design, Product, and Business teams to identify valuable player segments
  • Collaborate with Agency Partners to successfully drive campaigns that ensure CPIs remain under LTV
  • Self-Serve and Collaborate with Agencies to design, launch, monitor, and optimize campaigns on a multitude of ad channels and platforms.
 
qualifications:
  • Experience level: Experienced
  • Minimum 3 years of experience
  • Education: Bachelors
 
skills:
  • User Acquisition manager

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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