Interactive Copywriter III

  • location: Detroit, MI
  • type: Contract
  • salary: $25.12 - $35.12 per hour

job description

Interactive Copywriter III

job summary:
Description:

This position reports to the Web Content Manager. This individual is responsible for analyzing, creating, and managing written content for a wide range of deliverables, including websites, user interfaces, applications, and marketing.

The role spans the lifecycle of a project, from initial consultation and strategy to final proofing and quality assurance, and comprises multiple responsibilities, both internal and external. This individual will work closely with web usability, visual design, technology, marketing and LOB leaders to create a unified, customer driven content direction for all of the business's web properties. This individual should have a bold vision for excellence in the field of creative copywriting, content analysis, marketing and strategy. This individual should be highly innovative and inspire commitment to a higher standard. They should be a creative professional with a minimum of 5 years experience in web content creation, marketing, product development and content management. Excellent verbal and written communication skills are required.

Principle Accountabilities:

1. Research and craft compelling long and short form copy. Manage multiple deadlines while maintaining consistent quality.

2. Manage relationships with internal clients, agencies, external partners/vendors related to content management standards.

3. Accountable for editorial execution, review, and revision of content according to content strategy requirements, business objectives, and user needs.

4. Use content tools and reference materials as needed, including brand message architecture; content style guide; seed content; and client-friendly content input tools. Meet creative standards of the team.

5. Various other duties as assigned. Experience and Skills requirements:

Type of prior related experience:

5 years experience as a content/creative specialist in an interactive agency, ecommerce financial services and/or creative services.

Special skills/abilities/competencies required:

Strong working knowledge of content management systems (CMS). Superior written and verbal communications skills are essential.

Understanding of market research/user-centered research practices.

Intimate knowledge of SEO strategies, social media and user generated content, blogs and forums.

Reporting relationships: Reports to:

Web Content Manager Scope/Dimensions:

Scope of accountability for content includes all consumer, dealer, business and commercial sites.

Education and certification requirements:

Education level:

Required:

Bachelor Degree, Masters desired. Minimum:

5 years experience in content/creative development, marketing or corporate communications. Major field of study:

Journalism, Communications, Computer Science, English, Web Design. Certifications or special training needed:

Relevant conference/seminar attendance. SEO background. Percentage of time spent on each of the principal Accountabilities in Level Scope:

1. Web content creation, implementation and review 40%

2. Research, strategy, testing and style standards 35% 3. Client Management 10% 4. Administrative-15% Technical Capabilities & Department Specific Accountabilities: Identify, recommend, implement, and support innovative, accessible, cost-effective solutions for all internal web properties.

Strong working knowledge of content management platforms.

Partner across related disciplines including web usability, visual design, marketing, channel services and vendor managed solutions.

Familiarity with web analytics tools such as Hitbox, Omniture, Site Catalyst and Web Trends, and the ability to relate the data from those tools to marketing, merchandising, and customer usage behaviors.

Ability to adapt writing style and tone to fit challenges and brand standards. Required: Portfolio of writing samples.

 
location: Detroit, Michigan
job type: Contract
salary: $25.12 - 35.12 per hour
work hours: 9am to 5pm
education: Bachelors
 
responsibilities:
Research and craft compelling long and short form copy. Manage multiple deadlines while maintaining consistent quality.

2. Manage relationships with internal clients, agencies, external partners/vendors related to content management standards.

3. Accountable for editorial execution, review, and revision of content according to content strategy requirements, business objectives, and user needs.

4. Use content tools and reference materials as needed, including brand message architecture; content style guide; seed content; and client-friendly content input tools. Meet creative standards of the team.

5. Various other duties as assigned. Experience and Skills requirements:

 
qualifications:
  • Experience level: Experienced
  • Minimum 5 years of experience
  • Education: Bachelors
 
skills:
  • User Interactive

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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