Digital Marketing Manager
We are looking to add a Digital Marketing Manager to help engage our existing customers and generate new business opportunities through targeting marketing campaigns. Working with operations, sales and development to increase our ability to segment, tailor and deliver the right message to increase feature adoption and encourage revenue growth.
location: Peachtree Corners, Georgia
job type: Permanent
salary: $25 - 55 per year
work hours: 8am to 5pm
Marketing Automation: Manage the daily administration, support and execution of our marketing automation programs via HubSpot. This includes persona nurture campaigns, lists, segmentation, automation rules, links, email copy and templates, tracking and reporting
Content: Manage the daily administration, support and execution of our content strategy. This includes content budget, writers, production/promotion calendar and writing email, landing page and ad copy
Creative: Work with design contractors to produce campaign assets that support marketing efforts ? Campaigns: Develop, execute and manage multitouch, integrated marketing campaigns across a variety of channels. Working in tandem with BDR and CSM teams on coordinated targeted efforts
MarTech: Manage daily administration of and leverage technology to execute, optimize and report on marketing efforts
Programs: Assist in the development of affiliate/referral/reward programs to increase engagement and existing business
Tracking/Reporting: Leverage marketing technology to track, measure, report and optimize ongoing campaigns
Candidate must posses a minimum of 5 years experience, lead experience preferred.
skills: Candidates should be able to articulate and share any relevant examples of their work in; Hubspot, Slack, Trello, Canva Business, Google Adwords, Google Analytics, MailChimp
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.