Pardot Marketing Automation Specialist

  • location: San Diego, CA
  • type: Contract
  • salary: $32.68 - $42.68 per hour

job description

Pardot Marketing Automation Specialist

job summary:
We are looking for a marketing system professional to oversee marketing automation utilization, administration, maintenance, and support. The Marketing Automation Specialist is the subject matter expert and administrator of the marketing automation platform, defining, developing, deploying, and managing systems, process, and training to drive best practice usage and meet business objectives.

Tasks and Responsibilities:

  • Administer and serve as super-user of Pardot marketing automation platform.
  • Understand end-to-end marketing processes including campaign creation, lead generation, lead scoring, qualification.
  • Participate in large Marketing and GIS projects (weekly and quarterly) such as enhancement upgrades or new implementations.
  • Run technology projects with team end-to-end. Lead all or parts of the functional components projects: developing requirements, building, testing and training strategies.
  • Anticipate and assess the impact of new requirements on Pardot/Salesforce and all upstream and downstream applications, systems and processes.
  • Translate enhancement requirements and user requirements into actionable items and updates in the MAP.
  • Design and support automated processes in marketing systems, related integrations and handle ongoing list of activities and improvements within individual projects and across initiatives to increase the scalability and efficiency of the marketing organization
  • Participate in day-to-day systems enhancements, integrations and testing. Includes data migrations, system design, configuration changes, etc.
  • Troubleshoot platform related issues in partnership with marketing, GIS and regional team members
  • Support the database toolset for customer segmentation, augmentation and insights, data hygiene and synchronization across the MAP and CRM.
  • Develop and test reports in partnership with the marketing analytics group.
  • Document and maintain marketing automation platform processes and procedures.
  • Prepare user documentation and training as needed.
  • Participate in user meetings and present issues and solutions both verbally and in writing.
  • Consult marketing teams and establish best practices on campaign creation and execution as it relates to MAP and CRM.
  • Build positive relationships with business partners, development partners and peers on other multi-functional teams such as Marketing, Sales, GIS and Regional Marketing.
Educational Background:

  • Bachelor's degree required
Experiential Background:

  • 3-4+ years Pardot system administration experience required
  • 2-4+ years Salesforce administration experience required.
  • Pardot certification preferred.
  • Able to work with accuracy and attention to detail required.
  • Clear understanding of sales funnel dynamics and how digital marketing impacts the sales cycle.
  • Demonstrated written and verbal communication and interpersonal skills.
  • Self-motivated and know when to seek guidance.
  • Comfortable working in a fast-paced environment where strategies or campaigns can quickly shift as business needs warrant.
  • Strong functional knowledge of marketing, demand generation and lead management required
  • Solid functional, feature and admin activity related knowledge plus experience with Pardot Marketing Automation Systems
  • Deep knowledge of other Marketing systems (Digital Advertising, Data enrichment, etc)
  • Proactive, creative person with analytical, problem solving, interpersonal, and communication skills with the ability to adapt to changes and be open to new ideas
  • HTML, CSS, APIs, Javascript, query string knowledge is a plus
 
location: SAN DIEGO, California
job type: Contract
salary: $32.68 - 42.68 per hour
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:
Tasks and Responsibilities:

  • Administer and serve as super-user of Pardot marketing automation platform.
  • Understand end-to-end marketing processes including campaign creation, lead generation, lead scoring, qualification.
  • Participate in large Marketing and GIS projects (weekly and quarterly) such as enhancement upgrades or new implementations.
  • Run technology projects with team end-to-end. Lead all or parts of the functional components projects: developing requirements, building, testing and training strategies.
  • Anticipate and assess the impact of new requirements on Pardot/Salesforce and all upstream and downstream applications, systems and processes.
  • Translate enhancement requirements and user requirements into actionable items and updates in the MAP.
  • Design and support automated processes in marketing systems, related integrations and handle ongoing list of activities and improvements within individual projects and across initiatives to increase the scalability and efficiency of the marketing organization
  • Participate in day-to-day systems enhancements, integrations and testing. Includes data migrations, system design, configuration changes, etc.
  • Troubleshoot platform related issues in partnership with marketing, GIS and regional team members
  • Support the database toolset for customer segmentation, augmentation and insights, data hygiene and synchronization across the MAP and CRM.
  • Develop and test reports in partnership with the marketing analytics group.
  • Document and maintain marketing automation platform processes and procedures.
  • Prepare user documentation and training as needed.
  • Participate in user meetings and present issues and solutions both verbally and in writing.
  • Consult marketing teams and establish best practices on campaign creation and execution as it relates to MAP and CRM.
  • Build positive relationships with business partners, development partners and peers on other multi-functional teams such as Marketing, Sales, GIS and Regional Marketing.
 
qualifications:
  • Experience level: Experienced
  • Minimum 4 years of experience
  • Education: Bachelors
 
skills:
  • pardot
  • Salesforce
  • system administration
  • ADMINISTRATOR

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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