Digital Content Strategist

  • location: Chicago, IL
  • type: Contract
  • salary: $39 - $46 per hour

job description

Digital Content Strategist

job summary:
Job Description:

SHORT TERM ASSIGNMENT WITH OPPORTUNITY TO BE EXTENDED OR GO PERM BUT CANNOT BE GUARANTEED

Location: Chicago, IL or Louisville, KY

*Due to COVID-19, candidate will WFH.

Are you a seasoned Digital Content Strategist who is passionate about digital content and its critical role in consumer experience? Do you thrive in a fast-paced environment where your work has an important impact on people's lives?

Our client is committed to investing in innovative digital experiences that improve our customers' quality of life and interaction with us. The Digital Content Strategist will play an essential role in defining content for our client's web and mobile presence. In this role, you will plan and manage digital content that is relevant, engaging, usable, persuasive, consistent, sharable, and searchable.

You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences - including consumers, members, providers, employers and agents/brokers.

The Digital Content Strategist is a member of the Content Strategy & Copywriting Chapter within the Core Digital Solutions organization at our client. The Digital Content Strategist collaborates to create and maintain content across our client's web properties in alignment with corporate and digital standards and style and in compliance with National Association of Insurance Commissioners (NAIC) regulations.

The key accountabilities are defining and implementing content strategies for digital products and projects, in alignment with the overall digital experience, other offline content, multiple complex business goals, and varied audience needs. You will provide content requirements and direction to writers, and may contribute to writing and editing of copy. The Digital Content Strategist uses metrics, research and other inputs to gauge content performance and optimization opportunities.

As the Digital Content Strategist, you will:

? Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives

? Identify, manage and structure engaging and contextually-appropriate content and taxonomies

? Collaborate with the UX team on content organization, navigation, site maps and information design

? Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding

? Develop content matrices and calendars to track and manage content updates

? Lead efforts to identify new content/communication opportunities, re-purpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes

? Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring our client's content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.

? Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, digital principles, and legal and compliance requirements.

? Contribute to writing and edition copy as needed.

? Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments.

? Assist with creation and maintenance of our client's digital content guidelines, standards, tools, and processes.

Key Competencies

Process

- Experience with all facets of digital content publishing and best practices

- Familiarity with software development processes. Experience with agile is preferred.

- Knack for juggling several projects, managing time efficiently and prioritizing appropriately

Collaboration

? Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams

? Passion for sharing information and helping others be successful

? Focused on team success rather than individual success

Professionalism

? Approachable, respectful, open, transparent and easy to work with - even in stressful situations

? Ability to be self-aware, receive feedback and continually improve

? Ability to produce clarity when confronted with unclear situations

Role Essentials

? At least 3 years of Digital Strategy experience

? Bachelor's degree in English, Journalism, Communication, Marketing or similar field

? Experience creating multi-channel content strategies, content matrices, and content inventories

? Ability to be flexible in a very fluid and dynamic environment - including dealing with changing processes and priorities

? Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work

? Familiarity with Search Engine Marketing and Optimization strategies

? Familiar with content management systems

? Self-starter who takes initiative and ownership

? Excellent verbal, written, and presentation skills

? Excellent information architecture skills

? Conversant and comfortable with principles of digital design, writing and editing

? Proficient with: Microsoft Office

Role Desirables:

? Experience in wellness and/or healthcare; experience with Sitecore CMS

 
location: Chicago, Illinois
job type: Contract
salary: $39 - 46 per hour
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:
ob Description:

SHORT TERM ASSIGNMENT WITH OPPORTUNITY TO BE EXTENDED OR GO PERM BUT CANNOT BE GUARANTEED

Location: Chicago, IL or Louisville, KY

*Due to COVID-19, candidate will WAH. Once the Humana facilities re-open candidate will be required to be onsite daily in either Chicago, IL or Louisville, KY

Are you a seasoned Digital Content Strategist who is passionate about digital content and its critical role in consumer experience? Do you thrive in a fast-paced environment where your work has an important impact on people's lives?

Humana is committed to investing in innovative digital experiences that improve our customers' quality of life and interaction with us. The Digital Content Strategist will play an essential role in defining content for Humana's web and mobile presence. In this role, you will plan and manage digital content that is relevant, engaging, usable, persuasive, consistent, sharable, and searchable.

You will work closely with business stakeholders and develop deep knowledge of healthcare subjects and audience information needs. Essentially, you will help ensure we get the right content at the right time to the right audiences - including consumers, members, providers, employers and agents/brokers.

The Digital Content Strategist is a member of the Content Strategy & Copywriting Chapter within the Core Digital Solutions organization at Humana. The Digital Content Strategist collaborates to create and maintain content across Humana web properties in alignment with corporate and digital standards and style and in compliance with National Association of Insurance Commissioners (NAIC) regulations.

The key accountabilities are defining and implementing content strategies for digital products and projects, in alignment with the overall digital experience, other offline content, multiple complex business goals, and varied audience needs. You will provide content requirements and direction to writers, and may contribute to writing and editing of copy. The Digital Content Strategist uses metrics, research and other inputs to gauge content performance and optimization opportunities.

As the Digital Content Strategist, you will:

? Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives

? Identify, manage and structure engaging and contextually-appropriate content and taxonomies

? Collaborate with the UX team on content organization, navigation, site maps and information design

? Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding

? Develop content matrices and calendars to track and manage content updates

? Lead efforts to identify new content/communication opportunities, re-purpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes

? Present clear, concise content strategies that help stakeholders make informed decisions about content. Strategies will focus on ensuring Humana content is usable, findable, targeted by audience, aligned with best practices and business goals, and is developed with consideration of competitive analysis and research.

? Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, digital principles, and legal and compliance requirements.

? Contribute to writing and edition copy as needed.

? Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments.

? Assist with creation and maintenance of Humana digital content guidelines, standards, tools, and processes.

Key Competencies

Process

- Experience with all facets of digital content publishing and best practices

- Familiarity with software development processes. Experience with agile is preferred.

- Knack for juggling several projects, managing time efficiently and prioritizing appropriately

Collaboration

? Experience working with subject matter experts, content reviewers, editors, legal and compliance, and user experience teams

? Passion for sharing information and helping others be successful

? Focused on team success rather than individual success

Professionalism

? Approachable, respectful, open, transparent and easy to work with - even in stressful situations

? Ability to be self-aware, receive feedback and continually improve

? Ability to produce clarity when confronted with unclear situations

Role Essentials

? At least 3 years of Digital Strategy experience

? Bachelor's degree in English, Journalism, Communication, Marketing or similar field

? Experience creating multi-channel content strategies, content matrices, and content inventories

? Ability to be flexible in a very fluid and dynamic environment - including dealing with changing processes and priorities

? Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work

? Familiarity with Search Engine Marketing and Optimization strategies

? Familiar with content management systems

? Self-starter who takes initiative and ownership

? Excellent verbal, written, and presentation skills

? Excellent information architecture skills

? Conversant and comfortable with principles of digital design, writing and editing

? Proficient with: Microsoft Office

Role Desirables:

? Experience in wellness and/or healthcare; experience with Sitecore CMS

 
qualifications:
  • Experience level: Experienced
  • Minimum 3 years of experience
  • Education: Bachelors
 
skills:
  • Content
  • Experience level: Experienced
  • Minimum 3 years of experience
  • Education: Bachelors

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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