Social Media Specialist

  • location: Neptune, NJ
  • type: Permanent
  • salary: $50,000 - $65,000 per year

job description

Social Media Specialist

job summary:
The Social Specialist is responsible for recommending and executing social media programs while protecting and maximizing our reputation across online channels. The role is also responsible for the development of a comprehensive strategy and implementation to engage online audiences.

This person will sit in the Digital Marketing/E-Commerce Team and will work to maintain our brand voice and messaging style, as well as escalation plans and feedback loops. This position requires the self-starter tenacity to research and experiment with current and developing trends and platforms. Given this rapidly changing environment, the ability to adapt is necessary to succeed in this role.

  • Cultivate a comprehensive social media strategy
  • Develop and manage social media calendars and posting on Instagram, Facebook, Twitter, etc.
  • Develop campaigns Paid Social advertising buys, place and optimize toward designated goal
  • Weekly and Monthly reporting of performance versus benchmarks, using data to drive recommendations and decisions
  • Test and learn with new social marketing initiatives to increase consumer engagement with our brands
  • Develop and manage influencer marketing campaigns and brand ambassador initiatives
  • Drive evolution of our social media accounts (organic and paid) through industry research, competitive analyses, and internal analysis
Reputation Management Responsibilities:

  • Oversee the response to, and escalation of, online reviews across all channels
  • Report monthly on community reputation and trends regarding positive and negative consumer feedback
  • Create and implement a community management strategy that drives loyalty to our brands
  • Work with each of the brands to continuously maintain a list of FAQs and consumer responses
  • Manage response program for crisis management in the event of a reputation risk
  • Reduce negative reviews through personalization, identifying trends and implementing content adjustments
  • Re-launch consumer reviews on Branded Sites
  • 3+ years directly managing Paid Social accounts
  • 1+ years in Customer Service or Reputation Management role
  • Experience with Facebook Business Manager, Facebook Ads Manager, Google Analytics, Salesforce and supportive Reputation and Social tools
 
location: Neptune, New Jersey
job type: Permanent
salary: $50,000 - 65,000 per year
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:
The Social Media Specialist is responsible for recommending and executing social media programs while protecting and maximizing our reputation across online channels. The role is also responsible for the development of a comprehensive strategy and implementation to engage online audiences.

This person will sit in the Digital Marketing/E-Commerce Team and will work to maintain our brand voice and messaging style, as well as escalation plans and feedback loops. This position requires the self-starter tenacity to research and experiment with current and developing trends and platforms. Given this rapidly changing environment, the ability to adapt is necessary to succeed in this role.

  • Cultivate a comprehensive social media strategy
  • Develop and manage social media calendars and posting on Instagram, Facebook, Twitter, etc.
  • Develop campaigns Paid Social advertising buys, place and optimize toward designated goal
  • Weekly and Monthly reporting of performance versus benchmarks, using data to drive recommendations and decisions
  • Test and learn with new social marketing initiatives to increase consumer engagement with our brands
  • Develop and manage influencer marketing campaigns and brand ambassador initiatives
  • Drive evolution of our social media accounts (organic and paid) through industry research, competitive analyses, and internal analysis
Reputation Management Responsibilities:

  • Oversee the response to, and escalation of, online reviews across all channels
  • Report monthly on community reputation and trends regarding positive and negative consumer feedback
  • Create and implement a community management strategy that drives loyalty to our brands
  • Work with each of the brands to continuously maintain a list of FAQs and consumer responses
  • Manage response program for crisis management in the event of a reputation risk
  • Reduce negative reviews through personalization, identifying trends and implementing content adjustments
  • Re-launch consumer reviews on Branded Sites
  • 3+ years directly managing Paid Social accounts
  • 1+ years in Customer Service or Reputation Management role
  • Experience with Facebook Business Manager, Facebook Ads Manager, Google Analytics, Salesforce and supportive Reputation and Social tools
 
qualifications:
  • Experience level: Experienced
  • Minimum 3 years of experience
  • Education: Bachelors
 
skills:
  • Marketing (3 years of experience is required)

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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