Customer Marketing Specialist

  • location: San Jose, CA
  • type: Temp to Perm
  • salary: $35 - $45 per hour

job description

Customer Marketing Specialist

job summary:
Proposed project and responsibilities:

  • Build, promote, and actively lead the planning and development of all forms of customer success story content, including company-wide visibility and consumption via intranet posts, newsletters, infographics, slide decks, media and analyst interviews.
  • Work directly with our most strategic accounts and technical users to capture impactful customer success stories for use by Marketing and Sales.
  • Plan and complete the storytelling workflow cross-functionally across account teams, product and technical marketing, and creative services (writers, video producers, graphic designers, etc.) including message alignment to ideal customer personas, drafting story briefs, conducting customer interviews, shaping and editing the narrative for each story and formatting content for use in digital campaigns, web, social, PR and events.
  • Maintain regular internal communications to keep employees abreast of new and updated customer marketing content and activities.
  • Lead the editorial process of story creation, and ensure alignment to our value selling and solution selling models.
  • Your Qualifications

    • 2+ years' experience in customer-facing role conducting interviews with B2B technology buyers and users; with ability to ability clearly communicate technical content and product use cases.
    • Background in content marketing, customer marketing programs, product or technical marketing, developer relations and/or communications in a fast-paced, highly technical environment.
    • Excellent storytelling skills including preparing advance briefing materials, interviewing and editing, publishing content in multiple formats.
    • solid interpersonal, verbal and written communication skills.
    • Ability to work in a dynamic constantly evolving environment.
    • Understanding of technical products and environments; Bonus points for experience in Network/NetOps, Cloud/CloudOps, or Dev/DevOps
 
location: San Jose, California
job type: Contract
salary: $35 - 45 per hour
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:
  • Build, promote, and actively lead the planning and development of all forms of customer success story content, including company-wide visibility and consumption via intranet posts, newsletters, infographics, slide decks, media and analyst interviews.
  • Work directly with our most strategic accounts and technical users to capture impactful customer success stories for use by Marketing and Sales.
  • Plan and complete the storytelling workflow cross-functionally across account teams, product and technical marketing, and creative services (writers, video producers, graphic designers, etc.) including message alignment to ideal customer personas, drafting story briefs, conducting customer interviews, shaping and editing the narrative for each story and formatting content for use in digital campaigns, web, social, PR and events.
  • Maintain regular internal communications to keep employees abreast of new and updated customer marketing content and activities.
  • Lead the editorial process of story creation, and ensure alignment to our value selling and solution selling models.
 
qualifications:
  • Experience level: Experienced
  • Minimum 2 years of experience
  • Education: Bachelors
 
skills:
  • Storytelling (2 years of experience is required)
  • Customer Facing Experience (2 years of experience is required)
  • Writing Newsletters (2 years of experience is preferred)

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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