Digital Media Planner

  • location: Boca Raton, FL (remote)
  • type: Permanent
  • salary: $65 - $70 per year

job description

Digital Media Planner

job summary:
Job Purpose:

This role will have a strong passion for digital marketing as it relates to digital media buying and planning, and a love of data. As a Digital Media Planner, you are responsible for building a cross-channel strategy for delivering on client objectives and for ensuring that plan is executed, optimized, and evolved as needed to meet the changing landscape.

 
location: BOCA RATON, Florida
job type: Permanent
salary: $65 - 70 per year
work hours: 8am to 5pm
education: Bachelors
 
responsibilities:
Job Responsibilities:

  • Create media plans that deliver on client business goals, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience at many moments throughout that unique customer journey
  • Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment
  • Execute both programmatic and site-direct media buying
  • Conduct research and analyzing market data to identify trends/opportunities, experiment with new platforms and channels
  • Communicate data and insights through compelling reports and presentations, both internally and to the client
  • Monitor overall digital campaign pacing and performance across channels
  • Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
  • Update plans with actuals and reallocate budgets as needed
  • Day-to-day contact for internal teams specific to client business
  • Manage partner/vendor relationships and communication
  • Support/mentor junior colleagues and contributes to new employee trainings
The essential functions of this role include:

  • working in a smoke free environment
 
qualifications:
  • Experience level: Experienced
  • Minimum 2 years of experience
  • Education: Bachelors
 
skills:
  • Digital Marketing

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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