Programmatic Platform Analyst

  • location: New York, NY
  • type: Permanent
  • salary: $75,000 - $90,000 per year

job description

Programmatic Platform Analyst

job summary:
The Programmatic Platform Analyst is an integral member of the team developing the programmatic offering for one the world's largest English language newspaper websites. This is a unique opportunity to work in a fast-paced entrepreneurial environment with wide exposure to the programmatic sell-side ecosystem. The Programmatic Platform Analyst will maximize programmatic ad revenue across display, mobile and video, while creating a best-in-class yield and data strategy. This individual will have a genuine passion for digital media, data and emerging technology.

Responsibilities:

  • Generate comprehensive, in-depth analytics and reporting to identify meaningful business trends that inform the business's monetization practices across display, mobile and video
  • Maintain data and reporting infrastructure, ensuring data quality, and accuracy
  • Provide detailed weekly revenue forecasts and ensure accurate billing of third parties
  • Evaluate the configuration and performance of the programmatic ad stack against key indicators
  • Continuously monitor yield across platforms and offer innovative recommendations to indirect partners and sales teams to boost performance and generate upsell opportunities
  • Work with Ad Operations and Engineering to ensure effective partner integrations
  • Liaise with sales and external partner contacts to troubleshoot platform, ad quality and deal issues and provide market leading account management
  • Develop optimization hypothesis for A/B test across exchanges
  • Work cross-functionally with teams including Operations, Sales, Marketing, Finance and Analytics to provide excellent customer service in support of clients and revenue goals
  • Maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by specific tech developments
Experience and Skills:

  • Professional experience in a sales analytics, finance, pricing or revenue managing capacity.
  • Programmatic digital media experience a plus
  • Knowledge of ad serving platforms and DMP, DSP and SSP platform architecture a plus.
  • Proven analytical and quantitative skills with a creative problem-solving mindset
  • High proficiency in Excel with the ability to analyze, summarize and manipulate large volumes of data
  • strong project management skills. High attention to detail with the ability to organize concepts and data into top line information suitable for C-level presentations
  • Mature, innovative and creative, with a strong track record collaborating in a team environment
  • Thrive in a fun, fast-paced environment with the ability to maintain focus on KPI achievement and meeting deadlines in the midst of rapid market change
  • Bachelor's Degree in a quantitative or technical field (math, engineering, statistics, finance, economics)
 
location: New York, New York
job type: Permanent
salary: $75,000 - 90,000 per year
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:
Responsibilities:

  • Generate comprehensive, in-depth analytics and reporting to identify meaningful business trends that inform the business's monetization practices across display, mobile and video
  • Maintain data and reporting infrastructure, ensuring data quality, and accuracy
  • Provide detailed weekly revenue forecasts and ensure accurate billing of third parties
  • Evaluate the configuration and performance of the programmatic ad stack against key indicators
  • Continuously monitor yield across platforms and offer innovative recommendations to indirect partners and sales teams to boost performance and generate upsell opportunities
  • Work with Ad Operations and Engineering to ensure effective partner integrations
  • Liaise with sales and external partner contacts to troubleshoot platform, ad quality and deal issues and provide market leading account management
  • Develop optimization hypothesis for A/B test across exchanges
  • Work cross-functionally with teams including Operations, Sales, Marketing, Finance and Analytics to provide excellent customer service in support of clients and revenue goals
  • Maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by specific tech developments
 
qualifications:
  • Experience level: Experienced
  • Minimum 2 years of experience
  • Education: Bachelors (required)
 
skills:
  • Data Analysis (2 years of experience is required)
  • A/B Testing
  • Business Analysis

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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