Adobe Marketing Analyst

  • location: Alpharetta, GA (remote)
  • type: Permanent
  • salary: $130,000 - $140,000 per year

job description

Adobe Marketing Analyst

job summary:
RANDSTAD TECHNOLOGIES IS SEEKING AN ADOBE MARKETING ANALYST FOR A PERMANENT OPPORTUNITY.

CANDIDATES MUST NOT REQUIRE SPONSORSHIP NOW OR IN THE FUTURE.



  • 3+ years of experience working with Adobe Experience Cloud
  • strong Adobe Analytics and Tag Management experience required
  • Experience with a Customer Data Platform (CDP) such as Adobe Experience Platform strongly desired
  • Proven experience building and managing marketing campaign attribution models; ability to iterate models based upon performance and other variables
  • Extensive knowledge and practical application of traffic/conversion variables and successful events to deliver on a measurement plan and KPIs
  • Ability to collect, decipher and implement requirements from Marketing stakeholders into reports and visualizations
  • Ability to work with business owners to help them articulate Key Business Questions and Key Performance Indicators
  • Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly, and know when to collaborate with internal resources to assist
  • strong presentation as well as verbal and written communication skills
  • Deep knowledge of current digital marketing trends and best practices
  • Develop and maintain Adobe Processing Rules and Classifications to map context data variables to standard analytics variables
 
location: Alpharetta, Georgia
job type: Permanent
salary: $130,000 - 140,000 per year
work hours: 8am to 4pm
education: Bachelors
 
responsibilities:
  • 3+ years of experience working with Adobe Experience Cloud
  • strong Adobe Analytics and Tag Management experience required
  • Experience with a Customer Data Platform (CDP) such as Adobe Experience Platform strongly desired
  • Proven experience building and managing marketing campaign attribution models; ability to iterate models based upon performance and other variables
  • Extensive knowledge and practical application of traffic/conversion variables and successful events to deliver on a measurement plan and KPIs
  • Ability to collect, decipher and implement requirements from Marketing stakeholders into reports and visualizations
  • Ability to work with business owners to help them articulate Key Business Questions and Key Performance Indicators
  • Excellent problem-solving skills, with a demonstrated ability to identify issues, solve them quickly, and know when to collaborate with internal resources to assist
  • strong presentation as well as verbal and written communication skills
  • Deep knowledge of current digital marketing trends and best practices
  • Develop and maintain Adobe Processing Rules and Classifications to map context data variables to standard analytics variables
 
qualifications:
  • Experience level: Experienced
  • Minimum 3 years of experience
  • Education: Bachelors
 
skills:
  • Marketing Strategy
  • ADOBE ANALYTICS

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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