Digital Marketing Manager

  • location: Bloomfield, CT
  • type: Contract
  • salary: $40 - $48 per hour
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job description

Digital Marketing Manager- Bloomfield, CT

  • This is a contract role expected to last through 2018.
  • Looking for a hands-on B2B Digital Marketing Manager. Candidates will have direct, hands-on experience developing, planning, launching, and analyzing digital customer acquisition campaigns, and a strong familiarity with performance marketing concepts.
  • Demonstration of initiative, analysis and leadership of digital projects is required. The ideal candidate is a strategic thinker with experience launching integrated and interactive brand campaigns as components of cross-channel marketing strategies focused on customer acquisition and retention.

Digital Marketing Manager - Job Duties:

  • Ensuring that relevant information across groups (brand marketing teams, technology, creative/production, third-party partners, etc.) is considered and translated into specific actions for assigned digital initiatives.
  • Leading efforts to evaluate, strengthen and implement retargeting strategy
  • Targeting and measuring the effectiveness of specified digital marketing initiatives
  • Working with corporate marketing and/or third-party partners to build strategies, translate into actions, optimize campaigns and measure results.
  • Developing and supporting cross-channel digital marketing strategies that deliver on performance results and overall business objectives
  • Leading projects to ensure they are meeting expectations and ensure timely delivery
  • Educating partners and other internal teams on best practices and ongoing evolution implications

Job Requirements:

  • Bachelor's degree or equivalent in a related field
  • 5-7 years of experience in a digital marketing, analyst, or consulting capacity, with a strong interest in growth marketing and customer acquisition concepts
  • Experience developing, planning and executing digital customer acquisition campaigns, along with end-to-end reporting performance and business impact.
  • Particularly robust experience in retargeting, digital content management and digital performance analytics and optimization
  • Track record of using data to form insights and test hypotheses and deploying these learnings to produce material business wins
  • Excellent communication and project management skills are crucial. Must have the ability to work effectively with a variety of internal and external partners to facilitate project completion in a fast-paced, dynamic environment
  • Experience with Eloqua or other marketing automation platforms is a plus
  • Demonstration of program/campaign measurement and analysis, including ROI for digital programs

Compensation: $40.00-$48.28/hr

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