Digital Marketing Analyst
Digital Marketing Analyst for Major Entertainment Studio
Overview for Digital Marketing Analyst:Digital Consumer Group is seeking a Marketing Analyst to focus on digital campaign analysis across its site and streaming video apps.
This position will conduct quantitative projects and analyses and manage data collection focused on marketing campaign performance metrics driving to websites and suite of streaming mobile apps.
location: Los Angeles, California
job type: Contract
salary: $55 - 59 per hour
work hours: 9 to 6
education: Bachelor's degree
experience: 2 Years
Working with colleagues, the Analyst is responsible for interpreting data from Adobe Analytics to report on performance by channels, including SEO, SEM, display, paid/organic social, email, push notifications, and in app messaging.
Required Analysis Experience:
Digital marketing campaign performance for both user acquisition and retargeting goals, covering web site and mobile apps
Required Tool Experience:
- Report Builder
- Workspace / Ad Hoc Analysis
- Knowledge of key metrics and implementation, i.e. a Site Visit vs. a Site Visitor, a "prop" vs. an "eVar"
- Creating Segments
- Report Builder
- Advanced Formula read/write skills
- Pivot Tables / referencing for quick and dynamic analysis
- Preferred Skillsets
- Knowledge of analytics implementation practices and/or debugging experience
- Statistical Analysis
- Basic knowledge of SQL
Click to apply.
skills: Excel Pivot Tables
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.