Digital Marketing Manager

  • location: New York, NY
  • type: Contract
  • salary: $32 - $35 per hour
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job description

Digital Marketing Manager

job summary:
Who you are:

Our ideal candidate is a self-starter who is passionate about creating compelling digital and experiential content aimed at helping sales educate, nurture and convert high-target sales prospects.

  • Experienced content champion who will own ideation, development, execution and tracking of wide variety of content including white papers, reports, blog, web content, videos, PPTs and more
  • Possess excellent written and verbal skills and are to develop high-quality content efficiently without need for external proofreading or grammatical review
  • Experience managing B2B social platforms across Twitter, LinkedIn, Facebook and YouTube and leveraging social ads and sponsored content to segment and target relevant sales prospects
  • Well-versed interacting with external customers, analysts and constituents and ability to interview senior stakeholders and subject matter experts to produce needed content
  • Experience supporting industry tradeshows and conferences including logistical operations, content strategy, execution and tracking
  • In-depth knowledge of SEO and PPC marketing best-practices and proven experience generating content and materials required to support long-term optimization efforts
  • Comfortable analyzing campaign and performance data to derive insights and make recommendations about content effectiveness, investment priorities and resource allocation
  • Experience working with other freelance writers and designers and service in a project management role to ensure content is produced at a high-level, on-time and under budget
  • Ability to work with senior counterparts in Sales, Product, Customer Support and other departments to assist with content needs
  • Experience producing content for B2B campaigns including landing pages, emails, Infographics, social media campaigns, advertisements, and digital properties as needed
Skills and Requirements

  • Experience leading a B2B SaaS content marketing function (3+ years)
  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.
  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails
  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results
  • Well developed skills for creating sales assets including video and screencast creation/editing, hosting/streaming of videos, embedding in emails, basic web content management skills
  • Proactive and entrepreneurial, self-starter attitude
  • Ability to operate in a fast paced environment, balancing strategic and tactical responsibilities.
  • BA/BS required
 
location: New York, New York
job type: Contract
salary: $32 - 35 per hour
work hours: 9 to 5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Skills and Requirements

  • Experience leading a B2B SaaS content marketing function (3+ years)
  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.
  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails
  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results
  • Well developed skills for creating sales assets including video and screencast creation/editing, hosting/streaming of videos, embedding in emails, basic web content management skills
  • Proactive and entrepreneurial, self-starter attitude
  • Ability to operate in a fast paced environment, balancing strategic and tactical responsibilities.
  • BA/BS required
 
qualifications:
Skills and Requirements

  • Experience leading a B2B SaaS content marketing function (3+ years)
  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.
  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails
  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results
  • Well developed skills for creating sales assets including video and screencast creation/editing, hosting/streaming of videos, embedding in emails, basic web content management skills
  • Proactive and entrepreneurial, self-starter attitude
  • Ability to operate in a fast paced environment, balancing strategic and tactical responsibilities.
  • BA/BS required
 
skills: Supervision
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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