Email and Lifecycle Marketing Manager

  • location: San Francisco, CA
  • type: Contract
  • salary: $45 - $50 per hour
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job description

Email and Lifecycle Marketing Manager

job summary:
Email and Lifecycle Marketing Manager

Description: As a company that is transitioning from a product ingredient company to an experiences company, the Marketing Technologies team is at the forefront of key initiatives to get closer to consumers and current customers. These initiatives require a talented Email and Lifecycle Marketing Manager to help develop, manage, and execute state-of-the art B2C engagement initiatives. This position will help shape and deliver a world-class consumer email marketing function within . In this role, you will partner with integrated marketing teams and business groups to develop new ways to reach consumers in pre-purchase and post-purchase states, and optimize those programs over time.

 
location: San Francisco, California
job type: Contract
salary: $45 - 50 per hour
work hours: 8-5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Responsibilities:

· Manage email marketing platform and programs for B2C audiences, covering creation, testing, launch, and reporting

· Build and refine automated journeys to service customer journeys

· Optimize the consumer experience by testing various creative and content strategies

· Create and identify segments and audiences to target for campaigns

· Serve as our subject matter expert on email marketing best practices

· Identify KPIs and proactively establish cycle to extract insights to continuously improve our programs

· Grow our lists through owned channel campaigns and partnerships

· Work in close partnership with our sister teams (Digital Content, Communities & Media; Digital Experience & Interactive; Consumer Insights & Customer Experience; App Marketing)

 
qualifications:
Qualifications:

· 3-5 years' experience in email marketing or database marketing

· Direct experience with executing campaigns in the consumer electronics or home theatre verticals

· Fluency in HTML to debug basic email issues

· Expert experience administering enterprise email platforms and marketing automation (Salesforce Marketing Cloud, Marketo, Eloqua, etc.)

· Experience using data management platforms

· Ability to design and implement A/B tests

· Full understanding of global email standards and regulations including CAN-SPAM, GDPR, and others

· A track record of partnership and collaboration, providing strategic guidance to stakeholders and client groups

· Experience managing clients in an agency environment or across a matrixed organization

Strong communicator with the ability to drive and influence strategic buy-in from stakeholders

 
skills: Marketing Research
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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