Product Marketing Manager

  • location: Racine, WI
  • type: Permanent
  • salary: $80,000 - $100,000 per year
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job description

Product Marketing Manager

job summary:








The Product Marketing Manager develops and executes marketing strategies and tactics to achieve sales and market share objectives, product launches, and pricing/profitability and inventory targets, while working with cross-functional team(s) to create and execute a cohesive marketing plan for each product line supported. Define customer segments and target current marketing activities toward key customer needs, while communicating emerging trends to product teams.

Responsibilities include:

Develop and deliver marketing packages and support materials required to successfully launch, support and retail assigned product, while also serving as a product knowledge resource for the assigned product

Analyze data from the appropriate internal (sales and engineering) and external (customers, dealers, and competitive intelligence) sources and then provides fact-based marketing recommendations to ensure that quarterly and annual programs, as well as pricing & programming tactics, support the operational targets

Controls expenditures within budget for product discounts, new product launches and promotions, and all other assigned marketing activities

Prepares product marketing plans and product offering to ensure that the product range is in tune with market opportunities

Monitors product feedback and communicates with appropriate individuals to ensure product issues are addressed appropriately









Bachelor's Degree

In lieu of degree, 5 years of industry experience will be considered

Two years of experience in Marketing, Sales or Product Management related positions

Ability to travel domestically up to 15% of the time



The preferred candidate will have experience with the following:

MBA or Bachelor's degree in related field (preferred Business/Marketing or Agriculture)

Five or more years of experience in heavy equipment or agriculture industry

Five or more years of experience in Marketing or Product Development

Proven ability to utilize Microsoft Excel to manipulate and analyze data

Familiarity with dealer management and dealer networks

Technical knowledge of product line supported

Experience managing P&L through margin management for assigned product line





 
location: Racine, Wisconsin
job type: Permanent
salary: $80,000 - 100,000 per year
work hours: 9 to 5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Develop and deliver marketing packages and support materials required to successfully launch, support and retail assigned product, while also serving as a product knowledge resource for the assigned product

Analyze data from the appropriate internal (sales and engineering) and external (customers, dealers, and competitive intelligence) sources and then provides fact-based marketing recommendations to ensure that quarterly and annual programs, as well as pricing & programming tactics, support the operational targets

Controls expenditures within budget for product discounts, new product launches and promotions, and all other assigned marketing activities

Prepares product marketing plans and product offering to ensure that the product range is in tune with market opportunities

Monitors product feedback and communicate

 
qualifications:
Develop and deliver marketing packages and support materials required to successfully launch, support and retail assigned product, while also serving as a product knowledge resource for the assigned product

Analyze data from the appropriate internal (sales and engineering) and external (customers, dealers, and competitive intelligence) sources and then provides fact-based marketing recommendations to ensure that quarterly and annual programs, as well as pricing & programming tactics, support the operational targets

Controls expenditures within budget for product discounts, new product launches and promotions, and all other assigned marketing activities

Prepares product marketing plans and product offering to ensure that the product range is in tune with market opportunities

Monitors product feedback and communicate

 
skills: 1099s
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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