Interactive Marketing Specialist

  • location: Minneapolis, MN
  • type: Contract
  • salary: $39.15 per hour
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job description

Interactive Marketing Specialist

job summary:
Interactive Marketing Specialist

Responsibilities:

Act as Product Owner to lead agile team through epic prioritization, story planning, backlog grooming and product delivery.

- Establish and monitor key success measures (KPI's).

- Develop strategic plans and roadmaps for online capabilities to support business objectives, drive results and meet client needs.

- Manage the entire product lifecycle, from definition through implementation; ensure deliverables, timeline and budgets are met

- Create and update detailed backlogs across a variety of product capabilities, including transactions, performance and displaying account data on both site and mobile app (phone and tablet)

- Partner with business, user experience and technical teams across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives.

- Analyze client feedback and monitor competitive, industry, and channel best practices for possible application to Ameriprise online capabilities

- Gather, analyze, and validate business, user, and technical requirements; ensure requirements are complete, accurate, and fit with stakeholder groups and site standards

- Assist with of creation of use cases, process flows, simulations/prototypes, and test cases; participate in testing and launch validation as needed

- Determine the impact of changes and enhancements on the end user and business

- Develop and deliver ongoing communications throughout the organization

Requirements

- Bachelor's degree required, MBA a plus

- Minimum of 5 years financial services or related business experience, preferably in brokerage, cash management, and/or payment products

- Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years experience managing web applications and familiarity with user interface/user experience principles

- Proven ability to translate business strategy into interactive client experiences

- Strong business analysis and project management skills, with close attention to detail

- Well developed oral, written, listening, and presentation skills

- Solves difficult problems by fully understanding the issue, seeking out available resources, asking probing questions, teasing out complexities, identifying effective or creative solutions, and challenging the status quo when needed

- Effectively builds and leverages relationships in matrix organization

- Manages multiple priorities and thrives in rapidly changing environment

- Works independently with limited direction, but also works effectively in a team setting "

 
location: Minneapolis, Minnesota
job type: Contract
work hours: 8-5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Responsibilities:

Act as Product Owner to lead agile team through epic prioritization, story planning, backlog grooming and product delivery.

- Establish and monitor key success measures (KPI's).

- Develop strategic plans and roadmaps for online capabilities to support business objectives, drive results and meet client needs.

- Manage the entire product lifecycle, from definition through implementation; ensure deliverables, timeline and budgets are met

- Create and update detailed backlogs across a variety of product capabilities, including transactions, performance and displaying account data on both site and mobile app (phone and tablet)

- Partner with business, user experience and technical teams across the organization to align on desired enhancements to online capabilities, refine concepts and execute on key initiatives.

- Analyze client feedback and monitor competitive, industry, and channel best practices for possible application to Ameriprise online capabilities

- Gather, analyze, and validate business, user, and technical requirements; ensure requirements are complete, accurate, and fit with stakeholder groups and site standards

- Assist with of creation of use cases, process flows, simulations/prototypes, and test cases; participate in testing and launch validation as needed

- Determine the impact of changes and enhancements on the end user and business

- Develop and deliver ongoing communications throughout the organization

 
qualifications:
Requirements

- Bachelor's degree required, MBA a plus

- Minimum of 5 years financial services or related business experience, preferably in brokerage, cash management, and/or payment products

- Must possess a solid understanding of online technologies and best practices, ideally with 3 or more years experience managing web applications and familiarity with user interface/user experience principles

- Proven ability to translate business strategy into interactive client experiences

- Strong business analysis and project management skills, with close attention to detail

- Well developed oral, written, listening, and presentation skills

- Solves difficult problems by fully understanding the issue, seeking out available resources, asking probing questions, teasing out complexities, identifying effective or creative solutions, and challenging the status quo when needed

- Effectively builds and leverages relationships in matrix organization

- Manages multiple priorities and thrives in rapidly changing environment

- Works independently with limited direction, but also works effectively in a team setting "

 
skills: Analysis - Brand/Market
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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