Marketing Consultant

  • location: Louisville, KY
  • type: Contract
  • salary: $30.96 per hour
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job description

Marketing Consultant

job summary:
This position will focus on leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes.

This role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership.

Responsibilities:

  • Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
  • Perform foundational business/marketing analysis and intelligence, both descriptive and diagnostic, for member strategy teams, including member snapshot profiling, historical longitudinal views, and member/campaign reporting.
  • Develop insights that are accessible and enable strategy development
  • Build standardized member strategy reporting, annual and quarterly
  • Collaborate with the Advanced Analytics partners to plan and execute any work involving predictive and prescriptive analytics.
  • Assist in the development of enhancements to behavioral segmentations, micro-segmentations, lifetime value analysis; consumer needs research, and other existing insights tools, working in tandem with peers in the analytics and research teams.
  • Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
  • Serve as the "Voice of the Cohort Lead/Business" in interfacing between the Cohort Lead and the Analytics and BI Tool development functions, translating analytical language into business language.
  • Continue to develop and organize foundational BI tool enhancements and data visualizations, including dashboards and other reporting tools and infrastructure to monitor and attain key strategic segmentation targets, enabling the optimization of strategic initiatives that engage and retain members. Cohort Management + Solution Development
  • Participate in the build and implementation of marketing strategies
  • Leverage analytical insights to inform/design cohort specific experiences and learning agendas
  • Create leadership/executive presentations that communicate opportunities and progress.
 
location: Louisville, Kentucky
job type: Contract
work hours: 8 to 5
education: High School
experience: 2 Years
 
responsibilities:
This position will focus on leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes.

This role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership.

Responsibilities:

  • Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
  • Perform foundational business/marketing analysis and intelligence, both descriptive and diagnostic, for member strategy teams, including member snapshot profiling, historical longitudinal views, and member/campaign reporting.
  • Develop insights that are accessible and enable strategy development
  • Build standardized member strategy reporting, annual and quarterly
  • Collaborate with the Advanced Analytics partners to plan and execute any work involving predictive and prescriptive analytics.
  • Assist in the development of enhancements to behavioral segmentations, micro-segmentations, lifetime value analysis; consumer needs research, and other existing insights tools, working in tandem with peers in the analytics and research teams.
  • Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
  • Serve as the "Voice of the Cohort Lead/Business" in interfacing between the Cohort Lead and the Analytics and BI Tool development functions, translating analytical language into business language.
  • Continue to develop and organize foundational BI tool enhancements and data visualizations, including dashboards and other reporting tools and infrastructure to monitor and attain key strategic segmentation targets, enabling the optimization of strategic initiatives that engage and retain members. Cohort Management + Solution Development
  • Participate in the build and implementation of marketing strategies
  • Leverage analytical insights to inform/design cohort specific experiences and learning agendas
  • Create leadership/executive presentations that communicate opportunities and progress.
 
qualifications:
This position will focus on leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes.

This role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership.

Responsibilities:

  • Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
  • Perform foundational business/marketing analysis and intelligence, both descriptive and diagnostic, for member strategy teams, including member snapshot profiling, historical longitudinal views, and member/campaign reporting.
  • Develop insights that are accessible and enable strategy development
  • Build standardized member strategy reporting, annual and quarterly
  • Collaborate with the Advanced Analytics partners to plan and execute any work involving predictive and prescriptive analytics.
  • Assist in the development of enhancements to behavioral segmentations, micro-segmentations, lifetime value analysis; consumer needs research, and other existing insights tools, working in tandem with peers in the analytics and research teams.
  • Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
  • Serve as the "Voice of the Cohort Lead/Business" in interfacing between the Cohort Lead and the Analytics and BI Tool development functions, translating analytical language into business language.
  • Continue to develop and organize foundational BI tool enhancements and data visualizations, including dashboards and other reporting tools and infrastructure to monitor and attain key strategic segmentation targets, enabling the optimization of strategic initiatives that engage and retain members. Cohort Management + Solution Development
  • Participate in the build and implementation of marketing strategies
  • Leverage analytical insights to inform/design cohort specific experiences and learning agendas
  • Create leadership/executive presentations that communicate opportunities and progress.
 
skills: Excel
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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