Marketing Analyst

  • location: Bloomfield, CT
  • type: Contract
  • salary: $35 - $37.24 per hour
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job description

Marketing Analyst

job summary:
Marketing Analyst - Bloomfield, CT:

  • This is a contract role expected to last 5 months.
Marketing Analyst - Job Duties:

  • Analyzes market research and analysis activities to determine potential market for products/services.
  • Collects and analyzes data to identify market trends and potentials, competitive forces, penetration strategies, user biases and preferences and similar parameters of the marketplace.
  • Develops and maintains marketing data bases involving internally driven or externally derived information sources.
  • Assists in the preparation of presentations for management regarding marketing strategy, planning and product identification.
  • May recommend future product development trends on local, regional, national or worldwide basis.
  • Plans for the effective development and implementation of longer term market research projects.
  • Major projects are reviewed in terms of achieving goals, generally over an extended period of time.
Job Requirements:

  • Requires knowledge of the principles and practices within a professional or market research field or recognized body of formal knowledge.
  • This includes knowledge required for complex problem analysis utilizing computer modeling techniques.
  • Requires work prioritization, forecasting, scheduling and coordinating resources within assigned projects.
  • Hands on experience on predictive modeling; Linear/Logistic regression, segmentation, Decision trees, Time Series analysis
  • Experience with BI tools and concepts; the ability to take and move it forward with technical implementation in Tableau, SAS EG, Excel, SQL
  • Proven skills for reporting and programming using SAS EG, Tableau, SQL, Excel
  • Experience in planning and implementing marketing campaigns and testing e.g. A/B & Multivariate testing
  • Bachelor's degree required
  • 5 years of experience
Compensation: $35.00-$37.24/hr

 
location: Bloomfield, Connecticut
job type: Contract
salary: $35.00 - 37.24 per hour
work hours: 8 to 5
education: Bachelor's degree
experience: 4 Years
 
responsibilities:
Marketing Analyst - Bloomfield, CT:

  • This is a contract role expected to last 5 months.
Marketing Analyst - Job Duties:

  • Analyzes market research and analysis activities to determine potential market for products/services.
  • Collects and analyzes data to identify market trends and potentials, competitive forces, penetration strategies, user biases and preferences and similar parameters of the marketplace.
  • Develops and maintains marketing data bases involving internally driven or externally derived information sources.
  • Assists in the preparation of presentations for management regarding marketing strategy, planning and product identification.
  • May recommend future product development trends on local, regional, national or worldwide basis.
  • Plans for the effective development and implementation of longer term market research projects.
  • Major projects are reviewed in terms of achieving goals, generally over an extended period of time.
Job Requirements:

  • Requires knowledge of the principles and practices within a professional or market research field or recognized body of formal knowledge.
  • This includes knowledge required for complex problem analysis utilizing computer modeling techniques.
  • Requires work prioritization, forecasting, scheduling and coordinating resources within assigned projects.
  • Hands on experience on predictive modeling; Linear/Logistic regression, segmentation, Decision trees, Time Series analysis
  • Experience with BI tools and concepts; the ability to take and move it forward with technical implementation in Tableau, SAS EG, Excel, SQL
  • Proven skills for reporting and programming using SAS EG, Tableau, SQL, Excel
  • Experience in planning and implementing marketing campaigns and testing e.g. A/B & Multivariate testing
  • Bachelor's degree required
  • 5 years of experience
Compensation: $35.00-$37.24/hr

 
qualifications:
Marketing Analyst - Bloomfield, CT:

  • This is a contract role expected to last 5 months.
Marketing Analyst - Job Duties:

  • Analyzes market research and analysis activities to determine potential market for products/services.
  • Collects and analyzes data to identify market trends and potentials, competitive forces, penetration strategies, user biases and preferences and similar parameters of the marketplace.
  • Develops and maintains marketing data bases involving internally driven or externally derived information sources.
  • Assists in the preparation of presentations for management regarding marketing strategy, planning and product identification.
  • May recommend future product development trends on local, regional, national or worldwide basis.
  • Plans for the effective development and implementation of longer term market research projects.
  • Major projects are reviewed in terms of achieving goals, generally over an extended period of time.
Job Requirements:

  • Requires knowledge of the principles and practices within a professional or market research field or recognized body of formal knowledge.
  • This includes knowledge required for complex problem analysis utilizing computer modeling techniques.
  • Requires work prioritization, forecasting, scheduling and coordinating resources within assigned projects.
  • Hands on experience on predictive modeling; Linear/Logistic regression, segmentation, Decision trees, Time Series analysis
  • Experience with BI tools and concepts; the ability to take and move it forward with technical implementation in Tableau, SAS EG, Excel, SQL
  • Proven skills for reporting and programming using SAS EG, Tableau, SQL, Excel
  • Experience in planning and implementing marketing campaigns and testing e.g. A/B & Multivariate testing
  • Bachelor's degree required
  • 5 years of experience
Compensation: $35.00-$37.24/hr

 
skills: Excel
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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