Senior Category Development Manager

  • location: West Harrison, NY
  • type: Permanent
  • salary: $100,000 - $110,000 per year
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job description

Senior Category Development Manager

job summary:
The Senior Category Development Manager is responsible for developing fact-based sales presentations with the goal of growing the brands and expanding the category in the US.

location: West Harrison, New York
job type: Permanent
salary: $100,000 - 110,000 per year
work hours: 9 to 5
education: Bachelor's degree
experience: 7 Years
  • Monitor and analyze category, competitive trends and consumer market data via Nielsen, Diver and other propriety and syndicated data sources to identify business opportunities and develop category development plans
  • Support Chain Team Sales leads with fact-based Nielsen category selling stories
  • Support Innovation Director & Brand Managers with strategic Route-to-Market category strategy for new brands and existing brand line extensions
  • Support Brand Managers with annual Situation Assessment and deep dive on the Category in the US
  • Serve as the industry leader in providing category management recommendations to meet the needs of Distributor & Retail partners
  • Work with Directors of Sales to identity category development KPIs and monitors actual performance
  • Collaborate with Chain Teams to drive profitable category growth for top OFF Premise Chains through jointly developed goals and strategies and proper category execution
  • Partner with Distributor Category Managers to optimize Brand RTM and objective-based category sales stories
  • Develop & present category insights and opportunities to the retailer / chain buyers
  • Conduct ongoing analysis of category performance, trends, and competitive assortment and provide quarterly updates to Directors of Sales and Marketing Team
  • Develop account-specific category management recommendations including shelf set assortment and planograms using the Nielsen Assortment & Space Optimization study
  • Assist in piloting, implementation and maintenance of account-specific category management initiatives
  • Work with Directors of Sales to measure account-specific category management plan action steps through consistent tracking and scorecards
  • Turn category insights into actionable plans to help drive BTG/BTB growth
  • Business Analytics: support Sales with standardized quarterly Nielsen & Diver reports to monitor business performance trends
  • Develop fact-based category sales pitches & sell sheets to support new item placement and floor displays to drive brand growth and velocity
  • Minimum of Bachelor's Degree, MBA a plus
  • 5+ years of relevant Category Management experience, preferably in CPG or Beverage Alcohol
  • Experience in translating Nielsen category & competitive brand performance trends into fact-based selling stories
  • Knowledge of retail category management concepts, brand & SKU assortment and planograms
  • Multi-tasking and working cross-functionally with Sales & Marketing
  • Strong proficiency in Microsoft Excel, PowerPoint, Word, Outlook as well as knowledge of Diver
Please send resume with salary

skills: Analysis - Brand/Market
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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