Senior Manager, Demand Generation

  • location: New York, NY
  • type: Contract
  • salary: $40 - $47 per hour
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job description

Senior Manager, Demand Generation

job summary:
Senior Manager, Demand Generation

New York, NY

Who We Are:

Our client is an enterprise software platform that helps companies efficiently and compliantly organize, manage and pay their freelancers and contractors. Their industry-leading Freelance Management System (FMS) is used by thousands of businesses to find, manage and pay their freelancers, independent contractors and vendors -- all from one platform. Our clients enterprise-grade SaaS platform boasts state-of-the-art security (SOC 2 compliant), rich integration capabilities (Mulesoft Connector) and much more.

Who you are:

Our ideal candidate is a process-oriented individual who is well-versed in inbound and outbound lead generation techniques, a careful study of email benchmarks and analytics, and a strategic thinker.

  • Experienced campaign champion who will create, execute, measure and refine segmented content marketing and 360 channel activation.
  • Motivational team leader who will energize sales teams daily/weekly in engaging with campaigns (digital, events, etc) to internalize messaging and convert leads into new sales.
  • Outstanding "packager" who will take great core content (eg new white papers, new product releases, external media content, video, infographics, etc) and package 360 multi-channel activation across digital marketing, events, trade-shows, webinars, thought leadership and content,video, email, and in coordination with media, brand, social and influencer marketing.
  • Creative thinker with experience in translating content into various forms for distribution (infographics, reports, snackables, webinars, events, trade-shows, advertising, sales channels, partners) and activating multi-touch engagement through the path to purchase.
  • A results driven, metrics oriented individual with a proven track record generating pipeline that converts into leads and closed business .
  • Quantitative thinker who leverages Salesforce.com dashboards and digital metrics to refine tactics and outcomes.
  • Comfortable working with a degree of ambiguity and white space in a highly dynamic enterprise growth environment.
  • Desire to be a part of a major innovative trend in the world of work, and motivated to help enterprise leaders adopt this trend for the benefit of their companies and workforce.
What you will do:

  • Create, execute, measure and refine all aspects of integrated marketing campaigns to generate demand and pipeline. Channels include but are not limited to: digital, events, trade-shows, video, email, advertising, webinars, partnerships (eg Accenture) and in collaboration for media, brand, influencers, social.
  • Working actively on sales development strategy and optimization to drive qualified appointments, productivity, and pipeline attribution to the AE team
  • Motivate and engage sales teams behind the campaigns through regular (daily/weekly) sales meetings with clear instruction on how to engage and convert prospects leveraging the campaign assets and content.
  • Deliver qualified leads to sales by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns
  • Specific responsibilities include:

    • Engaging, high conversion marketing campaigns: company leadership for integrated 360-degree marketing campaigns spanning all channels and activation points -- advertising, events, trade-shows, social, engagement tools/wizards, digital tools and engagement, content, webinars, personalized outreach and targeted email campaigns.
    • Supporting sales enablement: packaged for sales teams to activate the core elements of the campaigns to convert. This includes scripts and talk points for inbound and outbound sales reps, targeted sales assets (one pagers, trade-show handouts), sales pitch decks, video assets and more in collaboration with Marketing and Sales
    • Internal campaign champion: engaging, motivational leader who will engage with the sales teams daily/weekly to excite and engage them behind the campaigns, and importantly listen to what is working/not working and refine the campaigns in response to the input.
  • Contribute insights to our competitive positioning, messaging, targeting and creative.
  • Drive best-in-class marketing through a quantified segmentation, targeting and test and learn approach.
  • Lead a small team of full-time professionals for events, trade-shows, sales enablement and incoordination for product marketing, digital, brand and media marketing.
Qualifications:

  • Experience driving a B2B SaaS Demand Gen marketing function (5+ years)
  • Experience conducting and analyzing demand gen and sales pipeline data in Salesforce.com, Marketo and other analytics tools
  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.
  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails
  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results
  • Experience developing creative campaigns and digital engagement assets (ranging from wizards to microsites and event apps) that break through and convert.
  • Outstanding public speaker and sales team motivator
 
location: New York, New York
job type: Contract
salary: $40 - 47 per hour
work hours: 9 to 5
education: Bachelor's degree
experience: 0 Years
 
responsibilities:
Who you are:

Our ideal candidate is a process-oriented individual who is well-versed in inbound and outbound lead generation techniques, a careful study of email benchmarks and analytics, and a strategic thinker.

  • Experienced campaign champion who will create, execute, measure and refine segmented content marketing and 360 channel activation.
  • Motivational team leader who will energize sales teams daily/weekly in engaging with campaigns (digital, events, etc) to internalize messaging and convert leads into new sales.
  • Outstanding "packager" who will take great core content (eg new white papers, new product releases, external media content, video, infographics, etc) and package 360 multi-channel activation across digital marketing, events, trade-shows, webinars, thought leadership and content,video, email, and in coordination with media, brand, social and influencer marketing.
  • Creative thinker with experience in translating content into various forms for distribution (infographics, reports, snackables, webinars, events, trade-shows, advertising, sales channels, partners) and activating multi-touch engagement through the path to purchase.
  • A results driven, metrics oriented individual with a proven track record generating pipeline that converts into leads and closed business .
  • Quantitative thinker who leverages Salesforce.com dashboards and digital metrics to refine tactics and outcomes.
  • Comfortable working with a degree of ambiguity and white space in a highly dynamic enterprise growth environment.
  • Desire to be a part of a major innovative trend in the world of work, and motivated to help enterprise leaders adopt this trend for the benefit of their companies and workforce.
What you will do:

  • Create, execute, measure and refine all aspects of integrated marketing campaigns to generate demand and pipeline. Channels include but are not limited to: digital, events, trade-shows, video, email, advertising, webinars, partnerships (eg Accenture) and in collaboration for media, brand, influencers, social.
  • Working actively on sales development strategy and optimization to drive qualified appointments, productivity, and pipeline attribution to the AE team
  • Motivate and engage sales teams behind the campaigns through regular (daily/weekly) sales meetings with clear instruction on how to engage and convert prospects leveraging the campaign assets and content.
  • Deliver qualified leads to sales by optimizing existing campaigns and identifying new opportunities for scalable, top-of-funnel campaigns
  • Specific responsibilities include:

    • Engaging, high conversion marketing campaigns: company leadership for integrated 360-degree marketing campaigns spanning all channels and activation points -- advertising, events, trade-shows, social, engagement tools/wizards, digital tools and engagement, content, webinars, personalized outreach and targeted email campaigns.
    • Supporting sales enablement: packaged for sales teams to activate the core elements of the campaigns to convert. This includes scripts and talk points for inbound and outbound sales reps, targeted sales assets (one pagers, trade-show handouts), sales pitch decks, video assets and more in collaboration with Marketing and Sales
    • Internal campaign champion: engaging, motivational leader who will engage with the sales teams daily/weekly to excite and engage them behind the campaigns, and importantly listen to what is working/not working and refine the campaigns in response to the input.
  • Contribute insights to our competitive positioning, messaging, targeting and creative.
  • Drive best-in-class marketing through a quantified segmentation, targeting and test and learn approach.
  • Lead a small team of full-time professionals for events, trade-shows, sales enablement and incoordination for product marketing, digital, brand and media marketing.
 
qualifications:
Qualifications:

  • Experience driving a B2B SaaS Demand Gen marketing function (5+ years)
  • Experience conducting and analyzing demand gen and sales pipeline data in Salesforce.com, Marketo and other analytics tools
  • Creative thinker, writer, packager of campaign content and engagement tools -- experience with innovative creative that drives conversion.
  • Excellent written, verbal and highly effective presentation skills - ability to write and manage content spanning thought leadership, sales collateral and personalized emails
  • Expertise in SEO/SEM tactics and ability to craft campaigns that generate tangible results
  • Experience developing creative campaigns and digital engagement assets (ranging from wizards to microsites and event apps) that break through and convert.
  • Outstanding public speaker and sales team motivator
 
skills: needs analysis, Writing - Documentation
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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