Marketing Data Analyst

  • location: New York, NY
  • type: Contract
  • salary: $35 - $37 per hour
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job description

Marketing Data Analyst

job summary:
Marketing Data Analyst - NY, NY

  • This is a contract role expected to last 4 months.
  • The Marketing Data Analyst will build relationships with lines-of-business, vendors and media/consulting agencies; identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). You will execute analytics measurement plans that play a key role in enhancing the organization's customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization.
Marketing Data Analyst - Job Duties:

  • Support US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US
  • Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses
  • Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI
  • Collect, analyze data used to drive actionable and clear recommendations to the Business
  • Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:

    • Paid and organic search
    • Acquisition and CRM email
    • Social media & influencers
    • Content marketing
    • Display and digital remarketing
    • TV, print, phone and direct mail
  • Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the enterprise model
  • Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale
Job Requirements:

  • 6 + months experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions
  • Knowledge of industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel
  • Familiarity with data platforms such as SAS, R, & SQL
  • Knowledge of Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software
Compensation: $35.00-$37.20/hr

 
location: New York, New York
job type: Contract
salary: $35 - 37 per hour
work hours: 8 to 5
education: Bachelor's degree
experience: 2 Years
 
responsibilities:
  • Support US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US
  • Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses
  • Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI
  • Collect, analyze data used to drive actionable and clear recommendations to the Business
  • Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels:

    • Paid and organic search
    • Acquisition and CRM email
    • Social media & influencers
    • Content marketing
    • Display and digital remarketing
    • TV, print, phone and direct mail
  • Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the enterprise model
  • Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale
 
qualifications:
  • 6 + months experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions
  • Knowledge of industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel
  • Familiarity with data platforms such as SAS, R, & SQL
  • Knowledge of Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software
 
skills: Excel
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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