Digital Marketing Manager

  • location: Baltimore, MD
  • type: Permanent
  • salary: $70,000 - $80,000 per year
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job description

Digital Marketing Manager

job summary:
DIGITAL MARKETING MANAGER

POSITION SUMMARY:

The Digital Marketing Manager supports the overall marketing plan by developing, implementing, tracking and optimizing the performance of digital marketing campaigns and grows the company's online presence. The primary objective for this role is to drive lead generation efforts as well as contribute to brand awareness objectives while encouraging improvement and innovation.

Special focus on managing a complex Paid Search process with multi branch locations and a large budget, Lead Agreggation and overall Digital Strategy.

 
location: Baltimore, Maryland
job type: Permanent
salary: $70,000 - 80,000 per year
work hours: 8 to 5
education: Bachelor's degree
experience: 5 Years
 
responsibilities:
RESPONSIBILITIES:

  • Develop and execute all digital marketing campaigns within the organization
  • Ensure effective control of online marketing results, and suggest corrective action to attain company objectives within designated budgets
  • Collaborate with vendor partners to analyze results and drive action plans for improvement
  • Leverage insights to test new digital strategies
  • Devise strategies that drive traffic to company website
  • Improve the usability and conversion for all digital assets including company website & online profiles
  • Manage the company online brand reputation listings & platform
  • Support marketing automation efforts by implementing campaigns and analyzing performance
  • Collect, analyze and provide insights from customer research, market data & competitive intelligence
  • Maintain monthly department KPI's
  • Review new technologies to keep the company on the forefront of developments in digital marketing
 
qualifications:
QUALIFICATIONS/ABILITIES:

  • Self-directed with a high level of initiative and strong work ethic
  • Exceptional analytical skills
  • Sound problem-solving and decision-making abilities
  • Ability to think innovatively and creatively
  • Results oriented with strong track record of success in achieving set objectives
EXPERIENCE/EDUCATION:

  • Bachelor's Degree and minimum 5 years' experience in agency or corporate marketing role
  • Strong understanding of current online marketing concepts, strategy and best practices
  • Experience in campaign management of SEM, including PPC, Social Media and Reputation platforms
  • Certified in Google Adwords, Analytics and Bing Ads required
  • Thorough knowledge of Microsoft Office, PowerPoint with advanced Excel skills required
 
skills: Marketing
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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