Campaign Manager

  • location: San Francisco, CA
  • type: Contract
  • salary: $66.66 per hour
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job description

Campaign Manager

job summary:
Position Description

As a Campaign Manager, CRM for Hardware Marketing you will implement and execute strategies that drive measurable growth in adoption, engagement & loyalty for hardware products. You will work closely with stakeholders across marketing, product, customer experience, support and engineering teams, as well as outside agencies/vendors, to design and deliver communications and experiences that educate, inspire and delight customers at key moments in their customer lifecycle across multiple touch points.

You are passionate about driving engagement and optimizing customer lifetime value across all stages of the customer lifecycle. You're an expert at juggling multiple priorities and managing input and expectations across key stakeholders. You are equally comfortable writing copy and reviewing creative designs as you are drawing actionable insights from analyzing data. You are a self-starter who can work in a rapidly-changing industry, tolerate ambiguity, and lead cross-functional teams through influence. You demonstrate problem-solving leadership with limited oversight. This role is part of a fast-paced marketing team where strong business strategy and communication skills are critical to success.

Overall Responsibilities:

- Launch and manage all aspects of bringing campaigns to market including design, development, testing, measurement, reporting, etc.

- Maintain a forward-looking customer communications editorial calendar that aligns with the product roadmap and promotions calendar.

- Implement segmentation strategies, message matrices, welcome and onboarding strategies, cross-sell and upsell plans, testing/optimization plans, customer retention and winback plans, across multiple channels and geographies.

- Develop and maintain strong cross-functional stakeholder relationships across multiple levels and coordinate timely feedback & approvals.

- Manage external agencies and vendors to produce and launch timely campaigns across multiple geographies that are on brand and within budget.

- Pull together standardized performance reports for stakeholders and update them on a regular basis.

Skill/Experience/Education

Mandatory

- Must have 3-5 years of work experience; at least 2 years of email marketing experience - Demonstrable knowledge of email best practices - Experience in B2C direct or digital marketing, with hands on experience building and managing email lifecycle marketing campaigns - Must be highly organized and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines. - Exceptional interpersonal skills; experience successfully collaborating with cross functional teams; strong written and verbal communication skills.

Desired

- BA/BS degree or equivalent practical experience in any related field.

- Experience launching email campaigns globally

- Agency experience is a plus, or experience managing creative agencies in the design and development of email campaigns across multiple geographies.

- Distinctive problem-solving, strategic thinking, and analytical capabilities. Demonstrated capacity to roll out highly personalized, data-driven marketing campaigns using iterative A/B test designs.



Skill Name

Level (1-5, 5 being the highest)

1 2 3 4 5

Years

Mandatory(Yes/No)

Description





Email Marketing

5

0-3 Years

No







Understanding of Products

4

0-3 Years

No







Creativity

4

0-3 Years

No







Problem-solving

4

0-3 Years

No







Cross-functional thinking

4

0-3 Years

No







(Copy-) writing

5

0-3 Years

No







Strategic thinking

4

0-3 Years

No







Online (on-portal) management

4

0-3 Years

No







English language

5

9-10 Years

No



PRESCREEN QUESTIONNAIRE

Email Marketing

Describe a recent email campaign you managed. Did you run any tests? How did you design it? What did you learn? What are some email design best practices?

Creative & Campaign Management

Tell me about one of your more visually compelling creative campaigns. What was the context of the project? How did you figure out messaging? How many stakeholders did you manage? What challenges did you encounter? What impact did your campaign generate for the business?

 
location: San Francisco, California
job type: Contract
work hours: 8 to 5
education: Bachelor's degree
experience: 3 Years
 
responsibilities:
Overall Responsibilities:

- Launch and manage all aspects of bringing campaigns to market including design, development, testing, measurement, reporting, etc.

- Maintain a forward-looking customer communications editorial calendar that aligns with the product roadmap and promotions calendar.

- Implement segmentation strategies, message matrices, welcome and onboarding strategies, cross-sell and upsell plans, testing/optimization plans, customer retention and winback plans, across multiple channels and geographies.

- Develop and maintain strong cross-functional stakeholder relationships across multiple levels and coordinate timely feedback & approvals.

- Manage external agencies and vendors to produce and launch timely campaigns across multiple geographies that are on brand and within budget.

- Pull together standardized performance reports for stakeholders and update them on a regular basis.

 
qualifications:
- Must have 3-5 years of work experience; at least 2 years of email marketing experience - Demonstrable knowledge of email best practices - Experience in B2C direct or digital marketing, with hands on experience building and managing email lifecycle marketing campaigns - Must be highly organized and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines. - Exceptional interpersonal skills; experience successfully collaborating with cross functional teams; strong written and verbal communication skills.- BA/BS degree or equivalent practical experience in any related field.

- Experience launching email campaigns globally

- Agency experience is a plus, or experience managing creative agencies in the design and development of email campaigns across multiple geographies.

- Distinctive problem-solving, strategic thinking, and analytical capabilities. Demonstrated capacity to roll out highly personalized, data-driven marketing campaigns using iterative A/B test designs.

 
skills: Marketing
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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