Marketing Specialist III

  • location: Sunnyvale, CA
  • type: Contract
  • salary: $120 per hour
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job description

Marketing Specialist III

job summary:
Position Description

This role will be responsible for demand gen strategy and best practices for our highly visible client's Cloud Summits and tier 1 industry and partner events such as NRF, HIMMS, Sapphire, CiscoLive. This role will work closely with regional marketing, marketing ops, industry and partner teams to activate the demand gen strategy. Attention to detail and timely execution are critical skills in this role. Core responsibilities include:

Build and execute on demand generation plan for Cloud Summits and tier 1 events.

Drive Cloud Summit demand gen strategy and collaborate with regional marketing to land Cloud Summits global strategy and provide thought leadership for local execution.

Drive landing page and email template creation, audience acquisition including database communication and list segmentation strategy and execution

In collaboration with partner & event marketing, drive and capture interest at booth and speaking sessions, Customer Executive Programs team on exec meetings from top accounts, regional marketing team on 1-1 meetings for prospects and non execs and S&O team to execute on the email and digital marketing plan.

Build a sales engagement strategy working jointly with regional marketing team for pre and post event

Own post event strategy for Tier 1 Industry and Partner events and ensure flawless execution in collaboration with regional marketing, global campaigns and activation teams.

In collaboration with the S&O team, drive ROI and pipeline reporting and analysis

Skill/Experience/Education

Mandatory

Campaign Strategy Database Marketing Understanding of Marketing Automation systems, Salesforce Sales Engagement

Desired

B2B Enterprise Experience

 
location: Sunnyvale, California
job type: Contract
work hours: 8 to 5
education: Bachelor's degree
experience: 2 Years
 
responsibilities:
This role will be responsible for demand gen strategy and best practices for our highly visible client's Cloud Summits and tier 1 industry and partner events such as NRF, HIMMS, Sapphire, CiscoLive. This role will work closely with regional marketing, marketing ops, industry and partner teams to activate the demand gen strategy. Attention to detail and timely execution are critical skills in this role. Core responsibilities include:

Build and execute on demand generation plan for Cloud Summits and tier 1 events.

Drive Cloud Summit demand gen strategy and collaborate with regional marketing to land Cloud Summits global strategy and provide thought leadership for local execution.

Drive landing page and email template creation, audience acquisition including database communication and list segmentation strategy and execution

In collaboration with partner & event marketing, drive and capture interest at booth and speaking sessions, Customer Executive Programs team on exec meetings from top accounts, regional marketing team on 1-1 meetings for prospects and non execs and S&O team to execute on the email and digital marketing plan.

Build a sales engagement strategy working jointly with regional marketing team for pre and post event

Own post event strategy for Tier 1 Industry and Partner events and ensure flawless execution in collaboration with regional marketing, global campaigns and activation teams.

In collaboration with the S&O team, drive ROI and pipeline reporting and analysis

 
qualifications:
Skill/Experience/Education

Mandatory

Campaign Strategy Database Marketing Understanding of Marketing Automation systems, Salesforce Sales Engagement

 
skills: Marketing
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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