Marketing Initiative Lead

  • location: Los Angeles, CA
  • type: Contract
  • salary: $65 - $69 per hour
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job description

Marketing Initiative Lead

job summary:
My client, a large Financial Services company, is currently seeking a dynamic and process driven Marketing Initiative Lead for an immediate 6 month assignment. The Marketing Initiative Lead will develop and help implement the overall marketing strategy. Will partner with cross functional teams to develop and deploy marketing activities. Will create strong stakeholder relationships. Will lead the establishment and delivery of disciplined KPI's and other measurements.

The Marketing Initiative Lead must have 7 years of experience in financial services marketing, with asset management / wealth management / mutual fund marketing experience preferred.

This role will execute on business priorities for some of our key product and services marketing initiatives. Helps to define the marketing strategy for their area of responsibility with senior business leaders and ensures execution is aligned to marketing and business objectives.

 
location: Los Angeles, California
job type: Contract
salary: $65 - 69 per hour
work hours: 8 to 5
education: Bachelor's degree
experience: 7 Years
 
responsibilities:
  • Establishes the business priorities for the product areas.
  • Defines the business problem by partnering with senior leaders to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
  • Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
  • Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives. Maintains knowledge of research and in-field techniques to develop the customer empathy required to distill the insight.
  • Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
  • Creates Enterprise wide digital journeys and core content for deployment by other pods.
  • Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies by leading an agile team and delivering via agile methodologies and practices.
  • Translates business problems into creative direction by developing a focused brief. Evaluate creative via this brief and be able to provide effective and constructive creative feedback during creative development.
  • Creates strong stakeholder relationships with leaders in marketing and Investment Services.
  • Lead the establishment and the delivery of the joint score card for the target audience.
  • Measures audience engagement with marketing efforts
  • Tracks and records changes in attitudes or behaviors over time
  • Uses data to design and adapt marketing activities in real time to maximize success. Course- corrects marketing activities to achieve audience goals.
  • Determines ROI of marketing activities
  • Performs additional responsibilities as assigned.
 
qualifications:
  • Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
  • Demonstrates ability to influence groups and/or more senior associates.
  • Demonstrates judgment in resolving matters of high complexity.
  • Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
  • Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization to enable effective completion of business objectives.
  • Demonstrates effectiveness in leading/facilitating a variety of meetings.
  • Demonstrates ability to lead and manage projects across multiple teams or groups.
  • Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
  • Must have 7 of experience in financial services marketing, with asset management / wealth management / mutual fund marketing experience preferred.
  • Demonstrates ability to lead and manage projects across multiple teams or groups.
  • Demonstrates good knowledge of current marketing technology, tools and digital channels, including social media, search, content marketing.
  • Excellent communication skills with all levels of management required
  • Must have 7 years of experience in financial services marketing, with asset management / wealth management / mutual fund marketing experience preferred.
Click to Apply

 
skills: Branding/Product Development
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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